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Keynote

The Future of Roofing and the American Dream

We’re thrilled to welcome Reid Ribble back to the International Roofing Expo (IRE) as our keynote speaker! With a lifetime of dedication to the roofing industry, Reid brings unparalleled insights and experience that have made him a respected voice among contractors and business leaders nationwide.

A Visionary Industry Leader

Reid’s influence spans a lifetime of commitment to roofing, starting with his family’s business in Wisconsin. By 1977, he became President and led the company until his retirement in 2009. After a notable term in Congress, Reid returned to the industry as the NRCA’s CEO, advocating for roofing professionals and the future of the trade until his retirement in 2022. His last keynote at IRE was a major highlight, and this year promises to be even more impactful as he shares his outlook on the state of the industry and what lies ahead.

Is the American Dream Dead?

Many people are talking about the death of the American dream. But is that so? Has it really died? Reid Ribble will look at the current state of the American dream, and without regard to pundits, politicians, and economists, give you a full view of the actual state of the American dream and why so many people still seek it.

Sponsored by Malarkey

Don’t miss your chance to gain actionable insights from one of the industry’s most trusted leaders. Whether you’re looking to drive business growth, stay ahead of trends, or elevate your skills, Reid’s keynote will provide you with valuable knowledge and inspiration.

Be part of IRE 2025—your opportunity to connect, learn, and transform your business. Secure your spot now!

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