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Exterior Pavilion
Learn More About The Exteriors Business
The Exteriors Pavilion at the 2024 show in Las Vegas, NV is excited to host a range of educational sessions geared towards the exciteding world of siding, exterior trim, windows, gutters, and entry & patio doors!
Many roofing contractors and builders already include siding and/or window projects as a core area of their business. Others are looking to expand into a new profit vertical. Whether you are looking to include exteriors projects to your offerings or are a seasoned professional, these sessions are sure to have something for you.
Fundamentals and Homeowner Behaviors Impacting Home Improvement
11:30 am - 12:15 pm
Today’s building products environment is more competitive than we’ve seen in recent years, but opportunity remains. Company’s must understand the behaviors and attitudes of homeowners to better inform product, brand, channel, and marketing decisions that will lead to an increased share of sales. In this session you will learn: 1.Identify which supply fundamentals are impacting the industry. 2. Identify how demand is impacting home building and home improvement 3. Recognize what challenges are homeowners facing 4.Determine how homeowners get information about products 5. Identify what project opportunities are in most demand
The Sales Process for Achieving Maximum Results
12:30 pm - 1:15 pm
This session will cover a broad range of topics key to a sales person’s success including One Call Vs. Two Call Closes, Maximizing a Sales Persons Time, How to Answer the Phone, Setting Up a Call, Producing an Estimate Onsite, Using Technology to Enhance Productivity. Audience members will walk away with multiple tips they can put into practice upon return to the office.
Energy Efficiency Mandates and the 2024 Energy Code
1:30 pm - 2:15 pm
This session will feature a moderated panel discussion of new construction, remodeling, manufacturing, and consulting industry experts. The panel will discuss, energy efficiency and the impact of the new 2024 Energy Conservation Code, that sets minimum efficiency standards for a structure including walls, windows, doors, air leakage and what will it mean for exterior specialty contractors. What do they need to know about the changes, to properly educate their staff, installation crews and homeowners/customers. *Building energy codes establish minimum energy efficiency requirements for new construction and renovations. Increased levels of insulation, better windows, and other measures deliver energy and dollar savings year after year for the life of the building.
Top Business Management Practices to Focus on in Today's Business Environment
2:30 pm - 3:15 pm
Everyone can agree that business has changed in recent years and will continue to do so for years to come. Business owners are dealing with tougher competition, staffing challenges, supply chain issues, the rapid evolution of technology, and a myriad of other issues and decisions. This requires business owners to look at their business operations through a different lens and focus on ongoing micro improvements in a virtuous cycle of success that will yield cumulative macro results.Gary Cohen spent 15 years as a “C” Suite executive in home improvement businesses and for 15+ years has been a Certified Executive Leadership Coach with a goal of helping business leaders navigate the complexities of today’s business environment. His interactive presentation will encourage attendees to focus on what really matters as they deal with all the daily decisions, and what is necessary to have a growth mindset for their business.
KPI’s (Key Performance Indicators) Everyone Needs to Monitor
11:15 am - 12:00 pm
This session will provide a checklist of the KPI’s every company should be monitoring. And more importantly how you should interpret, and what you need to do in order to improve your company’s performance.
Sell More by Expanding Past Roofing
12:15 pm - 1:15 pm
Many roofing contractors may not realize the amazing opportunity they have to grow their business by introducing siding & windows to their service offering. This training seminar will showcase proven best practices on how to successfully cross-sell siding & windows if you have not done it before.
- Learning Objectives #1: Why cross-selling is a highly effective way to scale your business
- Learning Objectives #2: How to create a winning strategy and avoid common mistakes
- Learning Objectives #3: How generate leads from your past customers
- Learning Objectives #4: How technology & financing can help you cross-sell
How To Generate Better Leads Online
1:30 pm - 2:15 pm
This class teaches you how to set up your entire digital footprint for success. When you leave this class, you can align your business for digital success because you will know what steps you need to take to incorporate into your digital strategy. If you want better leads online, this is the class for you.
OSHA and Regulatory Agency Updates
2:30 pm - 3:15 pm
This seminar will focus on the latest regulatory changes that affect the roofing and construction industries. Topics include a survey of the latest regulatory changes and laws that impact how you do business. Discussions include updates from OSHA, Environmental Protection Agency (EPA), Department of Labor (DOL), and USCIS and ICE affecting immigration, as well as anticipated future changes from regulatory agencies. Discussions will include current rulemaking agendas of the key agencies affecting construction.
Fundamentals and Homeowner Behaviors Impacting Home Improvement
3:30 pm - 4:15 pm
Today’s building products environment is more competitive than we’ve seen in recent years, but opportunity remains. Company’s must understand the behaviors and attitudes of homeowners to better inform product, brand, channel, and marketing decisions that will lead to an increased share of sales. In this session you will learn: 1.Identify which supply fundamentals are impacting the industry. 2. Identify how demand is impacting home building and home improvement 3. Recognize what challenges are homeowners facing 4.Determine how homeowners get information about products 5. Identify what project opportunities are in most demand
24 Marketing Ideas for 2024
11:30 am - 12:15 pm
Is your leadflow light? Are you looking for new ideas on how to market your business? Leads are the lifeblood of any exterior remodeler and this fast-paced session will reveal what the industry’s most successful companies are doing right now to get them, qualify them, and close them. Barto will share valuable insights he’s learned from some of the nation’s top home improvement companies.
Supercharge Sales with these Basic AI Tools
12:30 pm - 1:15 pm
Join Josey Parks as he reveals what leading businesses are doing to turbocharge performance with the power of data and AI! Discover why integrating AI and tech is critical for your sales and marketing strategies, and learn how to transform data into dollars. Don't miss this opportunity to revolutionize your perspective and harness the ultimate intelligence tools for your competitive edge.
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