International Roofing Expo is part of the Informa Markets Division of Informa PLC

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Sponsorship & Marketing Opportunities

Maximize Your Exposure and Boost Your ROI

The International Roofing Expo (IRE) offers more ways for you to reach the right audience at the right time. From traditional show sponsorship options to year-round digital marketing solutions, we can help you expand your reach, build brand awareness and increase your sales.

Our sales team can assist you in creating a tailored package to fit your company’s goals and budget.


We Have Solutions to Fit Your Needs

Branding & Industry Position

Set your brand apart from the competition, position your company as an industry leader, and increase your brand’s equity. Stay top of mind with customers and prospects.

  • Wall Cling Graphics
  • Exhibitor Video Solutions
  • Exhibitor-Presented Seminars
  • Video Wall Ad
  • Show Bag Sponsor

Customer Acquisition

Generate leads and create connections. During the show, you can experience face-to-face interactions and increase your brand’s visibility in the market.

  • Targeted Email Blast
  • On-site Geo-Fencing
  • Smart Ad Retargeting
  • Mobile App Push Notifications
  • Hanging Banners

New Product Promotion

Increase the visibility of your new product, equipment, or service to a highly qualified audience actively seeking new suppliers and the latest items in the market.

  • Exhibitor Product Demos
  • Rooftop Ruckus Shared Email
  • Exhibitor Spotlight Ad
  • Digital Show Guide Ads
  • IRE Website Ads

Sales Drivers

Reach your company’s goals through short-term sales results and influence long-term sales. Reinforce current customer relationships and build new partnerships.

  • Targeted Email Blast
  • Maximum Exposure Package
  • Exhibit Hall Private Meeting Rooms
  • Lightbox and Billboard Signs
  • Digital Ad Package

Have Questions About Our Sponsorship Solutions?

Connect with our sales team today for more information and details on how our sponsorship and marketing opportunities can elevate your brand at the International Roofing Expo.

NRCA Advertising Opportunities

Place your ad in the February 2025 issue and connect with 2025 IRE attendees. Professional Roofing will be distributed throughout the convention center and exclusively at the entrance to the trade show.

Professional Roofing’s biggest issue of the year offers a great opportunity for you to reach roofing professionals attending the largest U.S. roofing exhibition!


Meet Your Sales Team

Darrin Cayton
Account Executive
Accounts A-F

(212) 600.3518
Email Darrin

Robert Leal
Account Executive
Accounts G-O

(212) 600.3543
Email Robert

Joy Williams
National Account Manager
Accounts P-W

(212) 600.3744
Email Joy

Kenny Lester
Sales Manager
Accounts X-Z, #'s

(212) 600.3531
Email Kenny

Tami Svarfvar
Business Development Manager

(802) 476.8584
Email Tami