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Download the Excel ROI calculator and find some of our top advice for anyone looking to take it to the max in 2027.
No matter the role, it helps to think about and nail down what the International Roofing Expo show floor enables.
of professionals say attending live trade events positively shapes how they think about a brand or company.
- Freeman Exhibitor Trends Report
of trade show attendees are more likely to buy from a company after meeting them in person at an event.
- Freeman Exhibitor Trends Report
hours of exhibiting across three show days are enough time to have hundreds of qualified conversions.
Are you looking for leads, stronger relationships, launches... or something else? The International Roofing Expo covers everything, but it's important to define your goals first.
With our industry-leading tool Lead Insights, leads are cleaned, validated and unified. Helping you quickly see how your participation performed.
Meet with your top 15–20 existing accounts in one trip rather than traveling for months. Booking a booth space saves time and costs.
Leverage the marketing exposure from event participation to promote new solution and the press at IRE to get trade publication coverage.
Showcase your products and solutions at the event where top industry distributors attend.
Let people get hands on with your products and equipment during in-booth demonstrations or clinics.
IRE is a live research engine that provides insights to inform your strategy for the rest of the year.
Focused on sales and lead generation? Get the Excel calculator to build with your team. Even estimates can help you see the return.
IRE runs across 16 exhibiting hours. Multiply your staff, their interaction rate and your lead-to-sale conversion, and a realistic sales opportunity emerges.
Most first-time exhibitors are surprised by how achievable the numbers are, even with a conservative set of assumptions.
Exhibiting hours at IRE
x Staff working event
x Interactions / hour / staffer
= Interaction capacity
x Lead conversion rate
= Estimated leads
x Close rate (at/post show)
x Average order value