ROI Calculator
Could You Exhibit at IRE? And Should You?
Sharing your products and services with the International Roofing Expo audience isn’t a gamble. It’s an unparalleled opportunity to experience real returns by getting face-to-face with an audience of roofing and home improvement professionals who are actively seeking new solutions. This free calculator can help you identify the potential returns from exhibiting at IRE so you and your team can feel confident in your decision to participate in the show.
How IRE Delivers Value
92%
of professionals say attending live trade events positively shapes how they think about a brand or company. (Freeman Exhibitor Trends Report)
85%
of trade show attendees are more likely to buy from a company after meeting them in person at an event. (Freeman Exhibitor Trends Report)
16
hours of exhibiting across three show days are enough time to have hundreds of qualified conversions.
Generate qualified leads and lead data. Get cleaned, validated, unified leads with our industry-leading tool, Lead Insights, to quickly see your results.
Strengthen relationships with clients. Save time and money by meeting with your top 15–20 existing accounts in one trip rather than traveling for months.
Launch a new product to the market. Leverage the marketing exposure from event participation to promote new solutions and to get trade publication coverage from the press attending IRE.
Find new distribution partners. Showcase your products and solutions at the event where top industry distributors attend.
Demonstrate your products live. Let people get hands on with your products and equipment during in-booth demonstrations or clinics.
Gather market intelligence. IRE is a live research engine that provides insights to inform your strategy for the rest of the year.