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Keynote

Day 2 Keynote

We're thrilled to announce our upcoming event on Wednesday, February 7, 2024, featuring the keynote speaker Liza Hausman, sponsored by Rillavoice.

Keynote Break includes Snacks and Refreshments Sponsored by Rillavoice.

BIO: Liza Hausman

 

Liza Hausman is Vice President of Industry Marketing at Houzz, an innovative residential building and design platform and community. Using Houzz, homeowners can find ideas and inspiration, hire professionals and shop for products. Houzz Pro provides builders, remodelers and interior designers with a business management and marketing SaaS solution that helps them win projects, collaborate with clients and teams, and run their businesses efficiently and profitably. The Houzz community is made up of millions of homeowners and home design enthusiasts, home improvement brands and vendors, as well as home improvement professionals around the world. Ms. Hausman runs product marketing across both Houzz Pro and consumer products, and after helping to build Houzz over the last 12 years, provides a unique and holistic perspective on the needs of everyone who touches home building, renovation and design. She is a frequent speaker and panelist at industry events and organizations across the country, including the Harvard Joint Center for Housing Studies. Ms. Hausman has experience spanning advertising, consulting, marketing and social strategy for Fortune 500 brands and a host of innovative startups, and shares her expertise on topics ranging from brand-building to the economic and structural trends that are changing the home design and construction industries. Ms Hausman graduated from the University of California at Berkeley and earned her MBA from Northwestern's Kellogg School of Management. Over her decade-long tenure at Houzz, she's brought in architects as well as interior and landscape designers to create a special home for herself and her husband, two children and dog Suki in Palo Alto, California.mpowers every facet of our world.

Revolution or Evolution?

The 5 Mega Consumer Trends Driving Home Improvement

Is the market for home improvement growing or slowing? How is the post-Covid consumer thinking and acting differently?  Liza Hausman, vice president of Industry Marketing at Houzz, the leading platform for home remodeling and design, will share the latest research on massive macro-trends in consumer behavior, and what homeowners want – and expect from our industry. You’ll come away with a better understanding of your customers and prospects, what they want for their homes as well as from the renovation experience with their contractors. Armed with insights gathered from Houzz’s community of more than 65 million homeowners and home design enthusiasts, and over 3 million industry professionals, Ms. Hausman will also report on leading project trends and design preferences, including those influenced by technology, health and accessibility. .

 

Sponsored By


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