Keynote Speaker

Tuesday, February 4
9:30 am - 10:50 am
Ballroom A

Charlotte Jones, Dallas Cowboys Executive Vice President and Chief Brand Officer

Charlotte is the first woman keynote speaker at the IRE. Make plans to attend the keynote session.

Building a Brand

Join us for our first woman keynote speaker, Charlotte Jones, Dallas Cowboys Executive Vice President and Chief Brand Officer. She oversees all business operations, strategies and applications surrounding the team’s brand as it is presented to fans worldwide. Learn from Charlotte as she discusses building one of the MOST recognizable and valuable sports brands in the world and about the groundbreaking approach she organized for fundraising. She will share strategies about setting high expectations, the pressure to deliver and continuing to raise the bar. She will also share the  new fan engagement
initiatives and innovations the Dallas Cowboys Football Club is spearheading. Come and join us learn how Charlotte Jones became the most powerful woman in sports! Brad Sham, the American Sportscaster who is known as the “Voice of the Dallas Cowboys”, will moderate the session.

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