is part of the Informa Markets Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
Building a Brand
Join us for our first woman keynote speaker, Charlotte Jones, Dallas Cowboys Executive Vice President and Chief Brand Officer. She oversees all business operations, strategies and applications surrounding the team’s brand as it is presented to fans worldwide. Learn from Charlotte as she discusses building one of the MOST recognizable and valuable sports brands in the world and about the groundbreaking approach she organized for fundraising. She will share strategies about setting high expectations, the pressure to deliver and continuing to raise the bar. She will also share the new fan engagement
initiatives and innovations the Dallas Cowboys Football Club is spearheading. Come and join us learn how Charlotte Jones became the most powerful woman in sports! Brad Sham, the American Sportscaster who is known as the “Voice of the Dallas Cowboys”, will moderate the session.