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After you've secured your booth space for IRE, you may be wondering what's next? Here's a list of easy-to-implement ideas to help spread the word about your participation in IRE this year.
Some of these ideas may seem pretty basic, and many are quick, easy to implement and won't cost you a thing. By creating and following a trade show strategy prior to the show, you can generate tremendous ROI by securing a wealth of new business leads.
Reach new audiences through print and digital ads. The IRE offers many advertising and marketing solutions that can complement your marketing plan. Make sure to review the IRE Sponsorship and Marketing Opportunities.
Engage with your followers on social media by posting about your presence at IRE. Include your booth number, share special offers or product announcements, and lists any events you will be hosting during the event. When you are at IRE share photos and live video of your booth.
Make sure to follow IRE on social media and tag us in any of your posts - #RoofingExpo.
Sr. Marketing Manager