Marketing Your Presence at IRE

Marketing Programs

The IRE is proud to offer our exhibitors multiple opportunities to extend your brand and increase exposure, with programs to meet every budget. From free exhibitor invitations to multi-tiered marketing elements, we have a cost-effective solution to help you stand out from the crowd.

Marketing Opportunities Checklist

After you've secured your booth space for IRE, you may be wondering what's next? Here's a list of easy-to-implement ideas to help spread the word about your participation in IRE this year. By creating and following a trade show strategy prior to the show, you can generate tremendous ROI by securing a wealth of new business leads.

Customer Invitations

In order to enhance your exhibitor experience, we we have partnered with third-party vendor, Feathr, to offer this Customer Invitation Program as a FREE service to all exhibitors. This Customer Invitation Program is a complimentary marketing tool allowing you to easily invite your customers and prospects to receive a FREE Expo Pass and drive more traffic to your booth. 

Press Kits

A press kit is an essential part of a PR strategy and will help members of the media garner interest in your company during the IRE. The press kit should contain information for media to use as a reference tool such as recent and relevant news releases; company/executive backgrounders; product fact sheets/specs; product images; any special events you have scheduled during the show; and contact information.

Press List

Industry press attend the IRE to secure editorial coverage for their magazines, newspapers, blogs, etc. A list of pre-registered press will be available to each exhibiting company, beginning January 5. The list will be updated periodically prior to the show.

Contact Our Sales Team

Darrin Cayton
Sr. Account Executive
Accounts A-K
(972) 536.6360
darrin.cayton@informa.com

Robert Leal
Account Executive
Accounts L-V
(972) 536.6381
robert.leal@informa.com

Steve Schlange
Sales Manager
Accounts W-Z, #'s
(972) 536.6386
steve.schlange@informa.com

Chris Rush
Account Executive
Siding & Windows
(972) 536.6339
chris.rush@informa.com

Nick Judah
Digital Sales Manager
Digital Marketing Solutions
(972) 536.6476
nick.judah@informa.com

Social Media

Social Media

 Follow us on social media and stay up to date with what’s going on at the IRE. When promoting your booth and events don’t forget to tag us in your posts! Just add “#RoofingExpo” to your posts.