IRE Virtual Edition 2021 Recap

Connecting the Industry... Virtually

Roofing and exterior construction professionals from across the globe came together online on March 2-4 for the first-ever IRE Virtual Edition Event. The event connected contractors, remodelers, and builders with manufacturers to discover the latest products, technologies, and services while further developing their professional and technical skills. 

During the three-day event, 2,447 participants took part in educational sessions, special events, supplier meetings, and browsed a directory of the latest products and services on the market.

The platform was open through April 2 for on-demand veiwing. Sessions are available for on-demand viewing, the product directory can be viewed, and attendees can drop off business cards with exhibitors for more information.

IRE Virtual Edition Highlights


Sessions covered a variety of topics and were organized by tracks that include Business, Technical, Legal/HR, Workplace Safety, Windows & Siding, and Exhibitor Presented Seminars.

30 Sessions

The program feature 30 educational sessions presented by trail brazers in the industry.

1,975 Hours

Over 1,975 hours of content were watched during the three days of the event.

The program featured three Ask the Experts Live sessions, educational sessions from industry partners NRCA and VSI, and exhibitor presented seminars from GAF, Hover, Huber, Johns Manville, thrvy, and UL. Some of the top sessions viewed so far include:

  • How the Industry Is Dealing with the Labor Shortage By Embracing Diversity, Technology And The Next Generation
  • NRCA Technical Operations Committee: Steep - Slope Roofing Development and Issues
  • NRCA Technical Operations Committee: Low-Slope Roofing Development and Issues
  • How to Create Sales Predictability by Transforming Your Team
  • Selling Roof Maintenance To Secure Re-Roofs In The Future
  • A College-Level Course on Roofing! Who Knew?


Exhibitors and Products

Attendees connected with manufacturers, suppliers, and technology vendors during the event. Exhibitor's virtual profiles featured products and services, videos, downloadable content, staff profiles, and more.

63 Exhibitors

The top industry suppliers and manufacturers were on hand to discuss their products.

260+ Products

Over 260 products and services were included in the product directory for attendees to browse.

321 Meetings

Hundreds of meetings took place between exhibitors and suppliers during the three event days.

Special Events

There were several special events that took place during the IRE Virtual edition. Attendees and exhibitors were able to kick back, relax and have a little fun.

The special events that took place during the show were:

Whiskey + Cigar Bar: A Tasting, hosted by SRS Distribution and Versico
Wine and spirits expert Leslie Sbrocco discussed tips for pairing whiskeys and bourbons with the perfect cigar. The first 200 people to attend the session will receive a special gift from SRS Distribution and Versico that includes a pair of whiskey glasses and a cigar.

Virtual Poker Night Sponsored by NWiR
During this fun, interactive session, those in attendance played in a poker tournament on a private platform with live dealers. One player said, "I have been to a lot of virtual "fun" events, and this was by far the best, most engaging event I have attended."  The winners of the event are:

  • 1st place: Ken Kelly, Kelly Roofing 
  • 2nd place: Liz Obloy, Roofing Contractor Magazine 
  • 3rd place: Maureen Graves, Tremco 

Renae Bales of NWiR, and vice preseident of KPost Roofing & Waterproofing, said "The NWIR poker event was GREAT.  Our players were across the board on skills from beginners and to experienced, yet we all came together and shared laughs and learn from our dealers. Congrats to our winners! We will definitely be going this again, so get ready card sharks."

The Wonders of Cirque du Soleil, presented by Visit Las Vegas
To get ready for the IRE Live in Las Vegas event in August, we had a special presentation of two of the must-see Las Vegas Cuirque du Soleil shows, Mystère and “O”.

Thank You To Our

Title Sponsor:


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