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Key Exhibiting Benefits

Discover the IRE Experience

IRE is where residential and commercial roofing professionals and home improvement contractors unite to discover new products, gain expert training, and build powerful connections. As an exhibitor, you're not just booking booth space – you're securing your place where game-changing connections happen.

This isn't just another trade show – it's where the roofing and exteriors community comes together to shapes its future together Join the industry's most successful companies and position your brand at the epicenter of innovation.

Access to Decision-Makers

Connect face-to-face with contractors, builders, and home improvement professionals who buying authority. With 84% of attendees involved in purchasing decisions - these aren't just browsers.

65+ Years of Industry Trust

You're not just exhibiting; you're becoming part of an established roofing and exteriors community relies on for discovering what's next. That credibility transfers directly to your brand.

Quality Leads

Our attendees come with purpose. The #1 reason they come is to research and source the latest innovations that will grow their businesses. Your booth becomes their destination find solutions.

What Makes IRE Different?

    Relationship Building That Lasts

  • Face-to-face connections that digital marketing can't replicate
  • Networking opportunities beyond the show floor
  • Industry relationships that remember your handshake long after the event
  • Community integration where your brand becomes part of the industry's story

    Business Growth Opportunities

  • Enhanced brand visibility among key industry players
  • Product demonstrations that let prospects experience your solutions
  • Market insights and feedback gathered directly from your target audience
  • Competitive positioning that sets you apart from others

    Targeted Audience Reach

  • Contractors seeking innovative solutions
  • Roofing and exteriors businesses expanding their service offerings
  • Residential and commercial professionals needing reliable suppliers
  • Distributors looking for the next breakthrough product

“IRE is my favorite show of the year. Business associates, partners, customers, and new prospects all converge at IRE. It is always so well-managed and the atmosphere excellent. I don't ever want to miss an IRE!”

– Emma Halpin, EverPro

“My first time to attend IRE and it was mind-blowing!  Incredible exhibits and presentations.  Really enjoyed meeting new contacts of existing suppliers as well as sourcing new products.  Absolutely attending again in 2027!"

– Lew McCoy, Suburban Roofing Texas

“A well run and organized event that does a great job of connecting the entire roofing industry."

- Gregory Hlavaty, Pres., Western Colloid 

“This was my first time attending IRE. The event layout and product displays made it easy for newer attendees like myself to navigate. The booths were well-organized, with clearly visible signage and easily accessible products, making the experience both effortless and engaging. It was also incredibly easy to network and connect with others in the industry — a great opportunity to build meaningful connections."

- Kyle Ridge, Jessup Manufacturing

“This is an amazing show!! Everyone in involved roofing should attend at least once!"

- Tony Sagrati, Commercial Estimator Korellis 

Features of Exhibiting

  • Exhibit space includes an 8’-high draped back wall and 3’-high draped sidewalls
  • One (1) 7”x44” one-line identification sign with company name and booth number only
  • Ten (10) or more exhibitor badges (dependent on booth size)
  • Two (2) or more Welcome Party tickets* (dependent on booth size)
  • Sponsorship and marketing opportunities pre-show, during the show,
    and post-show
  • Robust digital company profile on the IRE website and mobile app
  • Access to online leads through your digital company profile
  • One (1) onsite lead retrieval app license
  • Access to the Lead Insights platform
  • Ability to upgrade your digital company profile**
  • Discount on expo hall passes for your customers and prospects***
  • Discount on IRE conference sessions
  • Access to show floor education, including: live demos, clinics and sessions

*Subject to availability     **Additional fees apply     ***Deadlines apply

Ready to Become an Exhibitor?

With over 15,000 professionals attending each year, exhibiting at IRE is your chance to connect with qualified buyers ready to invest in the latest products and services. Take the next step in becoming a part of the industry's premier roofing and exteriors event.

Meet Your Sales Team

This year is YOUR opportunity to experience success for yourself. Contact our sales team to take the first step to see how your company can be part of the industry's premier event.

Cindi DeNatale
Account Manager
Accounts #'s, A-F

(203) 521.6146
Email Cindi

Robert Leal
Account Executive
Accounts G-O

(212) 600.3543
Email Robert

Joy Williams
National Account Manager
Accounts P-Z

(212) 600.3744
Email Joy

Kenny Lester
Sales Manager
Key Accounts

(212) 600.3531
Email Kenny

Tami Svarfvar
Business Development
Manager

(802) 476.8584
Email Tami