10:00 am - 11:00 am EST (Live Session)
Ask the Experts Live Day Two: Technical Q & A with a Panel of Experts
Description: Have you ever encountered a roofing issue and been given a response “We've never seen that before”? In this live program, a group of leading roofing industry technical experts will discuss current roofing industry technical issues raised by the audience participants. Attend and share your experiences.
Speakers: Mark Graham, Helene Hardy Pierce, Stephen Teal, Dane Bradford
Track: Technical

11:00 am - 12:00 pm EST
Jumpstarting a Virtual Training System 
Description: What can we learn from those who did it well? How can we be more intentional and accurate with training new employees virtually? This presentation will share real-life case studies and share ways to train your staff even when they work in a different location than you.
Speaker: Anna Chapman Anderson
Track: Legal/HR

1:00 pm - 2:00 pm EST
How to Boost Revenue & Streamline Sales Workflows with Innovative Lead Generation Technologies  
Description: To become an industry titan, you have to sell like one. Learn how to boost revenue and maximize the value of your sales efforts by leveraging data & AI-driven technology. Advanced lead qualification techniques will help to focus your sales efforts on high-value leads that are most likely to convert.
Speaker: Josey Parks
Track: Business

2:00 pm - 3:00 pm EST
Growing Your Business with Another Product Line
Description: Expanding your business can help you achieve your dreams or become your worst nightmare.  Many owners discover the strategies they used to grow their roofing business don’t ensure success when adding other product lines. Join us for this intimate “insiders only” session where three owners reveal secrets to their sustained success.  One grew from $1M to $10M. Another grew from $5M to $15M. The third grew from $10M to over $35M. This is a rare opportunity to discover how you can achieve sustained growth, reduce your stress, and have fun taking your business to the next level. Don’t miss it!
Speaker: Scott Siegal
Track: Windows & Siding

3:00 pm - 4:00 pm EST
Empowerment in the Face of Uncertainty: Empowerment Through Belief of Self 
Presented by: National Women in Roofing (NWiR)
Description: In times like these, so much falls on a woman’s shoulders. In times like these, we stand up. We rise. Life is always uncertain. Women are called to rise and to lead now more than ever. We see this in our industry, our businesses, our communities and our homes. In the face of uncertainty and fear, we must choose to pivot toward hope and possibility. This ultimately requires us to accept what we cannot change, and to see ourselves as the co-creators of our lives. You are the hero of your story. Shine!
Speaker: Jill Keuth
Track: Business

4:00 pm - 5:00 pm EST
Selling Roof Maintenance To Secure Re-roofs In the Future
Description: Contractors get calls for "warranty leaks" a few years after the install but the issue turns out to be debris on the roof or some other non-warranty issue.
Speaker: Joel Johnson
Track: Business

5:00 pm - 6:00 pm EST
Virtual Poker Night Sponsored by NWiR
Description: Up the ante with NWiR! Camaraderie doesn’t end because you are working remotely. Sponsored by National Women in Roofing, join us for a virtual poker night to get you ready for Las Vegas and the next in-person IRE this August. This fun interactive session features a private poker platform and a live dealer through Zoom, where you’ll be able to see and interact with everyone at your table. Hosted by poker experts, The Poker People, the team will make sure you have a positive experience and will help with any technical issues. They won’t tell how to play your pocket Aces though. That’s your choice. And we’ll leave it to you to figure out who’s bluffing, so better work on your poker face. Whether you are a master poker player or new to the game, you’ll have an opportunity to socialize, network, and have some fun! Who’s ALL IN to beat the ladies of NWIR? Did we also mention there’s a chance to win a $75 NWiR e-store gift card and a $100 Amazon gift card. Registration for the event is required. After you register for the IRE Virtual Edition, you can register for the poker event on the virtual platform.
Sponsored By: National Women in Roofing (NWiR)

10:00 am - 11:00 am EST (Live Session)
Ask the Experts Live Day 3: Current COVID-19 Legal Issues 
Description: This seminar will be a panel discussion addressing current legal issues related to COVID-19 for roofers. Join Trent Cotney, CEO, Cotney Construction Law and his prestigious panel as they navigate these new legal issues.
Speakers: Trent Cotney, John Kenney, Ken Kelly,  Michelle Boykin
Track: Legal/HR

11:00 am - 12:00 pm EST
Advanced Pricing Strategies
Description: Utilizing smart pricing strategies when selling products, or services is a must to succeed in today’s highly competitive market. By pricing strategically, contractors have the opportunity to protect profit margins and use a higher price to actually increase sales. 
Speaker: John DeRosa
Track: Business

12:00 pm - 1:00 pm EST
The Wonders of Cirque du Soleil
Description: Las Vegas is known for their show-stopping entertainment, events and fun. Get ready to be dazzled by the best circus traditions and acrobatic performances of the world-renowned leader in live entertainment, Cirque du Soleil. Enjoy a special presentation of two of their must-see Las Vegas shows, Mystère and “O”, presented by Visit Las Vegas. Mystère combines the powerful athleticism, high-energy acrobatics and inspiring imagery that provides the ultimate discovery that life itself is a mystery.  Inspired by the concept of infinity and the elegance of water, world-class acrobats, synchronized swimmers and divers create a breathtaking experience in “O”.

1:00 pm - 2:00 pm EST
NRCA Technical Operations Committee: Low-Slope Roofing Development and Issues
Description: Mark S. Graham, NRCA Vice President, Technical Services, will provide an overview of low-slope roofing issues being discussed by NRCA’s Technical Operations Committee.
Speaker: Mark Graham
Track: Technical

2:00 pm - 3:00 pm EST
Cash Flow Management Secrets your Accountant Never Shared
Description: Tom Shay knows it is because these businesses have failed to understand their future cash needs. With this session, participants will be able to accurately project their future cash and inventory needs. This is a most unique and very valuable session. Even those with little understanding of their finances will be able to implement these most necessary strategies.
Speaker: Tom Shay
Track: Business

3:00 pm - 4:00 pm EST
Ways to Maximize Communication & Collaboration Tools 
Presented by: National Women in Roofing (NWiR)
Description: Improve communication while in the field using Microsoft Teams or Google Hangouts. Increase efficiency by sharing and editing documents at the same time with Microsoft OneDrive or Google Drive. Create an auto sync with your mobile device to OneDrive or Google Photos save job site photos effortlessly.
Speaker: Christina Vlassis
Track: Business

4:00 pm - 5:00 pm EST
Low Slope Roofing Wind Design
Description: This presentation focuses on wind design requirements for commercial low-slope roofing. The presentation covers ASCE 7, US codes and standards related to low-slope roofing wind design, laboratory testing and agency approvals for wind uplift resistance for low-slope roofing.
Speaker: Darren Perry
Track: Technical

5:00 pm - 6:00 pm EST
How to Attract and Hire Rockstar Staff
Description: The best way to retain great employees is to hire the right employees in the first place. Recruitment is the number one challenge facing the construction sector.
Speaker: Danny Kerr
Track: Legal/HR

Starting Tuesday, March 2, 10:00 am |  On-Demand
Training and Sustaining Your Workforce
Presented by: NRCA    
Description: Today’s tight labor market has resulted in a shortage of skilled, experienced workers in the roofing industry. As a result, some companies often have found themselves with unskilled or undertrained laborers on roofing projects, which can lead to quality issues and high rates of turnover. With real testimonials from roofing industry professionals, presenters will describe how contractors can foster workforce development and use NRCA ProCertification® and Training For Roof Application Careers (TRAC) with Qualified Trainers to address their need for a competent, sustainable and high-performing roofing workforce.
Speaker: Jared Ribble

Starting Tuesday, March 2, 10:00 am |  On-Demand
A College-Level Course on Roofing! Who Knew?
Presented by: Roofing Alliance    
Description: The Roofing Alliance and Clemson University have partnered to develop – and implement – a roofing-specific course into the university’s curriculum. This session will focus on the background of the partnership, students’ perception of the course and how industry stakeholders can capitalize on this new opportunity in their own communities. You will discuss how the course was developed within the university structure, identify strategies industry members can use to partner with local educational institutions, discuss how industry members can assist local educational institutions in offering a course on roofing, discuss how to partner with schools of construction management, e.g., by serving on advisory boards, offering to be a guest lecturer or developing an internship program.
Speakers: Bill Good, Dhaval Gajjar

Please note that these partner sessions are being presented in conjunction with the IRE Virtual Edition and are hosted on other platforms. Also, registration for each event will be separate from your IRE Virtual Edition registration. Registration links for each event are below.

Wednesday, March 3 | 11:00 am - 12:00 pm EST
VSI Presents - The Basics of Vinyl Siding Installation
Description: The 60 minute webinar, will be hosted by Rob Balfanz, the VSI’s Director of Workforce Development and Certified Installer Programs and Sponsored by the International Roofing Expo (IRE). Participants will walk away with a strong understanding of the basics of vinyl siding installation, the specialty tools of the trade, access to the many tools and resources that the program offers, as well as a VSI Installer Trainee Certificate – good for up to 2 years!For more information about the VSI, please visit: www.vinylsiding.org
Speakers: Rob Balfanz, Dave Verbofsky
Price: Free
Registration Link: https://attendee.gotowebinar.com/register/1039447918858356492

Thursday, March 4 | 9:00 am - 5:00 pm EST
NRCA - Foreman Leadership Training Level 1
Description: Take a proactive approach to employee education by sending your field managers to this class, which focuses on communication and management skills. Foremen often have excellent roof system installation skills but may lack strong communication and management abilities that would help them lead more effectively. This course teaches your foremen how to communicate effectively and work well with all types of people. Your foremen will learn how to handle tough situations tactfully, especially when disciplinary action is needed. They also will learn how to establish credibility, build rapport with crew members and motivate workers to improve job-site productivity.
Speakers: Amy Staska, Tom Shanahan
Price: Member - $695, Non Member $895

Friday, March 5 | 3:00 pm - 4:30 pm EST
NRCA Industry Awards Virtual Ceremony 
Description: Join NRCA and the Roofing Alliance to honor the pioneers in the roofing industry during NRCA’s Industry Awards Virtual Ceremony. During the virtual event, the 2021 winners of the Roofing Alliance Gold Circle Awards, NRCA/CNA Community Involvement Award, Roofing Alliance Most Valuable Player Awards, NRCA Charlie Raymond Award and NRCA’s most prestigious award—the J.A. Piper Award, honoring a roofing professional who has demonstrated outstanding service to NRCA and the industry—will be announced. Come join the fun as NRCA and the Roofing Alliance recognize members for excellence during the past year! No registration is required. Simply click the event link to access.
Price: Free
Event Link: https://nrca.net/news-events/nrca-annual-convention-ire/nrca-industry-awards-ceremony