Virtual Edition Schedule

Virtual Education

The IRE Virtual Edition platform is now closed. Make plans to join us for the IRE Live in Las Vegas event August 10-12, 2021.

Carefully selected. Conveniently delivered. On March 2-4, industry experts will come together to share their expertise and deliver exceptional education. Our sessions are separated into tracks to help you find the education you need. Starting on March 2 you can explore education at your leisure. But, we highly recommend getting a start during the show days. The sessions are available for you to watch on-demand through April 2.

IRE Virtual Edition Schedule of Events

10:00 am - 11:00 am EST (Live Session)
Ask the Experts Live Day One: The Industry in a Post-Pandemic World
Description: 2020 was a year of tremendous disruption. A new disease left 330,000 Americans dead. The stock market had a roller coaster ride, first losing 1/3 of its value to reaching new heights by year end. 2020 brought levels of unemployment not seen since 2008. Yet, the roofing industry did well. What happened? And now what? Reid Ribble, NRCA’s CEO will walk us through this unprecedented period of history with an eye toward the future.
Speaker: Reid Ribble
Track: Business

11:00 am - 12:00 pm EST
How The Industry Is Dealing With The Labor Shortage By Embracing Diversity, Technology And The Next Generation
Description: This one-hour industry update on what industry organizations are doing to help solve the growing labor shortage in roofing including diversity, technology and research initiatives. It will explore how these trends are helping roofing contractors and professionals create higher levels of professionalism and inclusion to attract and retain a stronger, more talented workforce from the rooftop to the boardroom. The team will share current roofing initiatives from the NRCA Diversity and Inclusion committee, Roofing Alliance, National Women in Roofing (NWIR) and Roofing Technology Think Tank (RT3). Attendees will take away ideas for getting involved in key roofing industry organizations that can help roofing contractors in their recruiting and retention of the next generation of roofing professionals. They will also focus on how companies can build a culture of diversity that will help generate long-term branding and engagement with the general public, customers and employees.
Speakers: Alison LaValley, Heidi J. Ellsworth, Roscoe Green
Track: Business

1:00 pm - 2:00 pm EST
NRCA Technical Operations Committee: Steep-Slope Roofing Development and Issues 
Mark S. Graham, NRCA Vice President, Technical Services, and Maciek Rupar, NRCA director, Technical Services, will provide an overview of steep-slope roofing issues being discussed by NRCA’s Technical Operations Committee. Issues to be addressed include a brief overview of changes in The NRCA Roofing Manual: Steep-slope Roof Systems-2021, roofing-related changes incorporated in the 2021 I-codes, product standards applicable to steep-slope roofing and synthetic underlayments.
Speakers: Mark Graham, Maciek Rupar
Track: Technical

2:00 pm - 3:00 pm EST
Employee Retention and Development are as Easy as SME  
In this presentation we show a process of creating Subject Matter Experts within your organization that will create growth, development and retention inside your organization.
Speaker: Chris Czarnik 
Track: Legal/HR

3:00 pm - 4:00 pm EST
Fall Protection Competent Person for the Roofing Industry
Description: Fall Protection violations remain OSHA #1 most cited standard in not only the Roofing Industry, but the Construction Industry as a whole. This course will provide both Contractors and Employees the tools they need to comply with OSHA and eliminate falls. You will learn to recognize the fall hazards associated with roofing operations, evaluate applicable OSHA standards for roofing operations., evaluate the use of fall protection equipment designed for roofing operations and recruit Fall Protection best practices for specific Roofing operations.
Speaker: Frank Marino, CSP
Track: Workplace Safety

4:00 pm - 5:00 pm EST
How to Create Sales Predictability by Transforming Your Team
Description: There is a problem that most companies are facing that holds them back from confidently investing in growth initiatives, and that is not being able to confidently forecast revenue. There are a few major causes to this problem and in this educational session, I will unveil these causes and shed light on how to solve them so that roofing business can forecast targets and win!
Speaker: Ryan Groth
Track: Business

5:00 pm - 6:00 pm EST
Whiskey + Cigar Bar: A Tasting, hosted by SRS Distribution and Versico
Join NBC’s Today Show wine/spirits expert and Emmy-Award winning host of PBS television’s 100 DAYS, DRINKS, DISHES & DESTINATIONS, Leslie Sbrocco, as she presents a whiskey and cigar pairing hosted by SRS Distribution and Versico. Whether you’re new to enjoying whiskey or a seasoned cigar smoker, Leslie will dive into a variety of whiskeys and bourbons and discuss tips for pairing them with the perfect cigar to match and intensify their flavor profiles. Grab a glass and your favorite cigar and enjoy Leslie’s entertaining learning style. The first 200 people to attend the session will receive a special gift from SRS Distribution and Versico that includes a pair of whiskey glasses and a cigar.
Speaker: Leslie Sbrocco

10:00 am - 11:00 am EST (Live Session)
Ask the Experts Live Day Two: Technical Q & A with a Panel of Experts
Description: Have you ever encountered a roofing issue and been given a response “We've never seen that before”? In this live program, a group of leading roofing industry technical experts will discuss current roofing industry technical issues raised by the audience participants. Attend and share your experiences.
Speakers: Mark Graham, Helene Hardy Pierce, Stephen Teal, Dane Bradford
Track: Technical

11:00 am - 12:00 pm EST
Jumpstarting a Virtual Training System 
What can we learn from those who did it well? How can we be more intentional and accurate with training new employees virtually? This presentation will share real-life case studies and share ways to train your staff even when they work in a different location than you.
Speaker: Anna Chapman Anderson
Track: Legal/HR

1:00 pm - 2:00 pm EST
How to Boost Revenue & Streamline Sales Workflows with Innovative Lead Generation Technologies  
To become an industry titan, you have to sell like one. Learn how to boost revenue and maximize the value of your sales efforts by leveraging data & AI-driven technology. Advanced lead qualification techniques will help to focus your sales efforts on high-value leads that are most likely to convert.
Speaker: Josey Parks
Track: Business

2:00 pm - 3:00 pm EST
Growing Your Business with Another Product Line
Expanding your business can help you achieve your dreams or become your worst nightmare.  Many owners discover the strategies they used to grow their roofing business don’t ensure success when adding other product lines. Join us for this intimate “insiders only” session where three owners reveal secrets to their sustained success.  One grew from $1M to $10M. Another grew from $5M to $15M. The third grew from $10M to over $35M. This is a rare opportunity to discover how you can achieve sustained growth, reduce your stress, and have fun taking your business to the next level. Don’t miss it!
Speaker: Scott Siegal
Track: Windows & Siding

3:00 pm - 4:00 pm EST
Empowerment in the Face of Uncertainty: Empowerment Through Belief of Self 
Presented by: National Women in Roofing (NWiR)
Description: In times like these, so much falls on a woman’s shoulders. In times like these, we stand up. We rise. Life is always uncertain. Women are called to rise and to lead now more than ever. We see this in our industry, our businesses, our communities and our homes. In the face of uncertainty and fear, we must choose to pivot toward hope and possibility. This ultimately requires us to accept what we cannot change, and to see ourselves as the co-creators of our lives. You are the hero of your story. Shine!
Speaker: Jill Keuth
Track: Business

4:00 pm - 5:00 pm EST
Selling Roof Maintenance To Secure Re-roofs In the Future
Description: Contractors get calls for "warranty leaks" a few years after the install but the issue turns out to be debris on the roof or some other non-warranty issue.
Speaker: Joel Johnson
Track: Business

5:00 pm - 6:00 pm EST
Virtual Poker Night Sponsored by NWiR
Description: Up the ante with NWiR! Camaraderie doesn’t end because you are working remotely. Sponsored by National Women in Roofing, join us for a virtual poker night to get you ready for Las Vegas and the next in-person IRE this August. This fun interactive session features a private poker platform and a live dealer through Zoom, where you’ll be able to see and interact with everyone at your table. Hosted by poker experts, The Poker People, the team will make sure you have a positive experience and will help with any technical issues. They won’t tell how to play your pocket Aces though. That’s your choice. And we’ll leave it to you to figure out who’s bluffing, so better work on your poker face. Whether you are a master poker player or new to the game, you’ll have an opportunity to socialize, network, and have some fun! Who’s ALL IN to beat the ladies of NWIR? Did we also mention there’s a chance to win a $75 NWiR e-store gift card and a $100 Amazon gift card. Registration for the event is required. After you register for the IRE Virtual Edition, you can register for the poker event on the virtual platform.
Sponsored By: National Women in Roofing (NWiR)

10:00 am - 11:00 am EST (Live Session)
Ask the Experts Live Day 3: Current COVID-19 Legal Issues 
Description: This seminar will be a panel discussion addressing current legal issues related to COVID-19 for roofers. Join Trent Cotney, CEO, Cotney Construction Law and his prestigious panel as they navigate these new legal issues.
Speakers: Trent Cotney, John Kenney, Ken Kelly,  Michelle Boykin
Track: Legal/HR

11:00 am - 12:00 pm EST
Advanced Pricing Strategies
Description: Utilizing smart pricing strategies when selling products, or services is a must to succeed in today’s highly competitive market. By pricing strategically, contractors have the opportunity to protect profit margins and use a higher price to actually increase sales. 
Speaker: John DeRosa
Track: Business

12:00 pm - 1:00 pm EST
The Wonders of Cirque du Soleil
Las Vegas is known for their show-stopping entertainment, events and fun. Get ready to be dazzled by the best circus traditions and acrobatic performances of the world-renowned leader in live entertainment, Cirque du Soleil. Enjoy a special presentation of two of their must-see Las Vegas shows, Mystère and “O”, presented by Visit Las Vegas. Mystère combines the powerful athleticism, high-energy acrobatics and inspiring imagery that provides the ultimate discovery that life itself is a mystery.  Inspired by the concept of infinity and the elegance of water, world-class acrobats, synchronized swimmers and divers create a breathtaking experience in “O”.

1:00 pm - 2:00 pm EST
NRCA Technical Operations Committee: Low-Slope Roofing Development and Issues
Mark S. Graham, NRCA Vice President, Technical Services, will provide an overview of low-slope roofing issues being discussed by NRCA’s Technical Operations Committee.
Speaker: Mark Graham
Track: Technical

2:00 pm - 3:00 pm EST
Cash Flow Management Secrets your Accountant Never Shared
Tom Shay knows it is because these businesses have failed to understand their future cash needs. With this session, participants will be able to accurately project their future cash and inventory needs. This is a most unique and very valuable session. Even those with little understanding of their finances will be able to implement these most necessary strategies.
Speaker: Tom Shay
Track: Business

3:00 pm - 4:00 pm EST
Ways to Maximize Communication & Collaboration Tools 
Presented by: National Women in Roofing (NWiR)
Description: Improve communication while in the field using Microsoft Teams or Google Hangouts. Increase efficiency by sharing and editing documents at the same time with Microsoft OneDrive or Google Drive. Create an auto sync with your mobile device to OneDrive or Google Photos save job site photos effortlessly.
Speaker: Christina Vlassis
Track: Business

4:00 pm - 5:00 pm EST
Low Slope Roofing Wind Design
Description: This presentation focuses on wind design requirements for commercial low-slope roofing. The presentation covers ASCE 7, US codes and standards related to low-slope roofing wind design, laboratory testing and agency approvals for wind uplift resistance for low-slope roofing.
Speaker: Darren Perry
Track: Technical

5:00 pm - 6:00 pm EST
How to Attract and Hire Rockstar Staff
 The best way to retain great employees is to hire the right employees in the first place. Recruitment is the number one challenge facing the construction sector.
Speaker: Danny Kerr
Track: Legal/HR

Starting Tuesday, March 2, 10:00 am |  On-Demand
Training and Sustaining Your Workforce
Presented by:
Description: Today’s tight labor market has resulted in a shortage of skilled, experienced workers in the roofing industry. As a result, some companies often have found themselves with unskilled or undertrained laborers on roofing projects, which can lead to quality issues and high rates of turnover. With real testimonials from roofing industry professionals, presenters will describe how contractors can foster workforce development and use NRCA ProCertification® and Training For Roof Application Careers (TRAC) with Qualified Trainers to address their need for a competent, sustainable and high-performing roofing workforce.
Speaker: Jared Ribble

Starting Tuesday, March 2, 10:00 am |  On-Demand
A College-Level Course on Roofing! Who Knew?
Presented by: Roofing Alliance    
Description: The Roofing Alliance and Clemson University have partnered to develop – and implement – a roofing-specific course into the university’s curriculum. This session will focus on the background of the partnership, students’ perception of the course and how industry stakeholders can capitalize on this new opportunity in their own communities. You will discuss how the course was developed within the university structure, identify strategies industry members can use to partner with local educational institutions, discuss how industry members can assist local educational institutions in offering a course on roofing, discuss how to partner with schools of construction management, e.g., by serving on advisory boards, offering to be a guest lecturer or developing an internship program.
Speakers: Bill Good, Dhaval Gajjar

Starting Tuesday, March 2, 10:00 am |  On-Demand
Roofing it Right with Dave and Wally
Presented by: GAF
Description: Dave and Wally review and provide guidance on the importance of various roofing applications.
Speakers: David Scott and Walter Brown, RRO, CDT, LEED GA, CSRP, NRCA Pro-Certification Trainer/Accessor

Starting Tuesday, March 2, 10:00 am |  On-Demand
Shingle Systems for Sales Consultants
Presented by: GAF
Description: Are you a beginner or an experienced salesperson in the roofing industry? Have you been faced with challenging questions that you cannot answer in a simple, yet professional and credible way that makes sense to the homeowner? Join this webinar to expand your knowledge by mastering the basics of the roofing system and the correct installation of each roofing component.
Speakers: Andres Beltran, Erasmo “Mitos” Fuentes

Starting Tuesday, March 2, 10:00 am |  On-Demand
How to Build a Resilient Contracting Service
Presented by: GAF
Description: Join us to get some battle-tested infrastructure that transforms you from a doer-of-all-things to a builder of great systems and a leader of great people. Learn how to navigate through this transition, and what it takes to truly work on your business.
Speakers: Danny Kerr, Benji Carlson

Starting Tuesday, March 2, 10:00 am |  On-Demand
How HOVER powers the full contractor workflow
Presented by: Hover

Description: Learn how HOVER transforms smartphone photos of any home into an accurate, interactive 3D model and detailed measurement report that power every step of a contractor’s workflow - from generating estimates, to sending proposals, to placing material orders directly with distributors.
Speaker: Brad Morgan

Starting Tuesday, March 2, 10:00 am |  On-Demand
Three Keys to Designing and Building Durable Roof Systems
Presented by: Huber

Description: “Three Keys to Designing and Building Durable Roof Systems” provides guidance for design and construction professionals to reduce the avoidable financial loss, hardship and disruption experienced by homeowners due to roof failures that occur during natural disasters. Research conducted by the Insurance Institute for Business & Home Safety (IBHS) has shown that as much as 90% of claims filed following natural disasters involve damage to the roof or resulting from some form of roof failure, including water intrusion. For those with adequate homeowners insurance, the impact of roof failures often extends beyond financial loss, and includes avoidable emotional consequences from sudden hardship as well the potential of being displaced from their home. For those who are under insured or uninsured, frequently the most vulnerable, these impacts are magnified significantly with the risk of catastrophic financial loss.
Speaker: Fred Malik

Starting Tuesday, March 2, 10:00 am |  On-Demand
Market Trends in Low Slope Roofing Solutions
Presented by: Johns Manville

Description: Join us as Joel discuss FM's Hail Rating and different types of roofing systems. Gain a better understanding of FM’s Very Severe Hail Rating , ASCE-7 and the benefits of different types of roofing systems.
Speaker: Joel Asrael

Starting Tuesday, March 2, 10:00 am |  On-Demand
6 Simple Ways to Elevate Your Customer’s Experience
Presented by: thryv

Description: Today’s modern consumer has high expectations when it comes to doing business. Think about the Amazon effect — the demand for instant, exceptional experiences has never been higher. Unfortunately, small businesses can get lost trying to keep up. In this workshop, you’ll learn 6 simple ways to surprise and delight your customers and build long-lasting relationships (and referrals) along the way.
Speaker: Kevin White

Starting Tuesday, March 2, 10:00 am |  On-Demand
UL Collaborates With IBHS for Testing for New Shingle Performance Ratings
Presented by:
Description: As a natural outgrowth of UL’s involvement with fire performance of roofing products dating back to the early 1900s, UL worked with industry to also evaluate roofing for impact resistance. This work developed into ANSI/UL 2218, the Standard for Impact Resistance of Prepared Roof Covering Materials first published in 1996. This evaluation results in the well-known ratings of Class 1, 2, 3, 4 that have served the roofing and insurance industries well for decades in helping to mitigate losses due to hail. The UL 2218 assessment examines the type of roof damage that will likely lead to water leakage, but does not factor aesthetic damage, such as denting and granule loss.

Recently, the Insurance Institute for Business and Home Safety (IBHS) combined their scientific knowledge of hailstone composition, study of field data, and laboratory research to develop a new test protocol. The objective of the new protocol expands on test methods, such as UL 2218 and FM 4470 and FM 4473, to a test that does factor in damage such as denting and granule loss, because these damage modes do often lead to major insurance claims. The outcome of the new test protocol is shingle performance indicators that are published online at IBHS.

In this presentation you will learn about the background and science that led to the new IBHS impact resistance protocol of roofing shingles; gain an overview of the IBHS test protocol; understand the differences between UL 2218, FM Standards, and the IBHS protocol; gain an understanding of the Shingle Performance Rating Program and the published performance indicators; learn of UL’s role in providing developmental testing and IBHS evaluation testing to this new protocol.

Speakers: Dwayne Sloan, Dr. Tanya Brown-Giammanco

Please note that these partner sessions are being presented in conjunction with the IRE Virtual Edition and are hosted on other platforms. Also, registration for each event will be separate from your IRE Virtual Edition registration. Registration links for each event are below.

Wednesday, March 3 | 11:00 am - 12:00 pm EST
VSI Presents - The Basics of Vinyl Siding Installation
Description: The 60 minute webinar, will be hosted by Rob Balfanz, the VSI’s Director of Workforce Development and Certified Installer Programs and Sponsored by the International Roofing Expo (IRE). Participants will walk away with a strong understanding of the basics of vinyl siding installation, the specialty tools of the trade, access to the many tools and resources that the program offers, as well as a VSI Installer Trainee Certificate – good for up to 2 years!For more information about the VSI, please visit:
Speakers: Rob Balfanz, Dave Verbofsky
Price: Free
Registration Link:

Thursday, March 4 | 9:00 am - 5:00 pm EST
NRCA - Foreman Leadership Training Level 1
Description: Take a proactive approach to employee education by sending your field managers to this class, which focuses on communication and management skills. Foremen often have excellent roof system installation skills but may lack strong communication and management abilities that would help them lead more effectively. This course teaches your foremen how to communicate effectively and work well with all types of people. Your foremen will learn how to handle tough situations tactfully, especially when disciplinary action is needed. They also will learn how to establish credibility, build rapport with crew members and motivate workers to improve job-site productivity.
Speakers: Amy Staska, Tom Shanahan
Price: Member - $695, Non Member $895

Friday, March 5 | 3:00 pm - 4:30 pm EST
NRCA Industry Awards Virtual Ceremony 
Description: Join NRCA and the Roofing Alliance to honor the pioneers in the roofing industry during NRCA’s Industry Awards Virtual Ceremony. During the virtual event, the 2021 winners of the Roofing Alliance Gold Circle Awards, NRCA/CNA Community Involvement Award, Roofing Alliance Most Valuable Player Awards, NRCA Charlie Raymond Award and NRCA’s most prestigious award—the J.A. Piper Award, honoring a roofing professional who has demonstrated outstanding service to NRCA and the industry—will be announced. Come join the fun as NRCA and the Roofing Alliance recognize members for excellence during the past year! No registration is required. Simply click the event link to access.
Price: Free
Event Link:

Schedule and events are subject to change.

IRE Session Speakers

Reid Ribble

Trent Cotney

Helene Hardy Pierce

Mark Graham

  • Alison LaValley - NRCA
  • Andres Beltran - GAF
  • Anna Chapman Anderson - Art Unlimited
  • Benji Carlson - Breakthrough Academy/GAF
  • Chris Czarnik - Career [RE]Search Group
  • Christina Vlassis - Beacon
  • Dane Bradford - Bradford Roof Management Inc.
  • Danny Kerr - Breakthrough Academy/GAF
  • Darren Perry - SOPREMA
  • David Scott - GAF
  • Erasmo “Mitos” Fuentes - GAF
  • Frank J. Marino, CSP - Safety Check, Inc.
  • Heidi J. Ellsworth - RoofersCoffeeShop
  • Helene Hardy Pierce - GAF
  • Jill Keuth
  • Joel Johnson - P.I. Roofing
  • John DeRosa - SRS Distribution, Inc
  • John Kenney - Cotney Construction Law
  • Josey Parks - J Wales Enterprises
  • Ken Kelly - Ken Kelly
  • Maciek Rupar - NRCA
  • Mark Graham - NRCA
  • Michelle Boykin - Rackley Roofing Company, Inc.
  • Reid Ribble - NRCA
  • Roscoe Green - Cotney Construction Law
  • Ryan Groth - Sales Transformation Group, Inc.
  • Scott Siegal - Certified Contractors Network
  • Stephen Teal - Flynn
  • Tom Shay - Profits Plus Solutions, Inc
  • Trent Cotney - Cotney Construction Law
  • Walter Brown, RRO, CDT, LEED GA, CSRP, NRCA Pro-Certification Trainer/Accessor - GAF

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