International Roofing Expo Adds a Virtual Conference and Expo in 2021

Updated: November 30, 2020

The International Roofing Expo, with the full support of the NRCA, is excited to launch a virtual conference and expo in 2021 in addition to their physical event. The virtual event will be held on March 2-4, and the in-person event is rescheduled from April to August 10-12 at the Mandalay Bay Convention Center in Las Vegas, NV. 

“We are thrilled about the addition of a complementary virtual event and being able to provide the industry with more of the education and content they look forward to every year,” said Ray Giovine, Group Director for the International Roofing Expo / Informa Markets. “By transitioning our live event to August and launching our virtual event in March, we’re able to create an opportunity to connect our audiences across multiple channels throughout the year.” 

The IRE 2021 Virtual Conference and Expo will allow the industry to share best practices for today’s market, discuss the latest trends, and see the newest products and technology hitting the market. The virtual conference and expo will feature both live and on-demand educational sessions, a virtual exhibit directory, a product showcase, and a networking platform where attendees and exhibitors can engage with each other via chat, video call, and more. 

The in-person event, held August 10-12, 2021, will continue to include a large exhibition hall featuring the industry’s top manufacturers and suppliers, a robust conference program, and unparalleled networking events for attendees and exhibitors.  

“We were fortunate to secure the same exhibit halls for our new dates to make the transition easy for our exhibitors, speakers, and attendees,” said Ray. “We are really excited about our digital offering, but equally excited to return to the show floor this August.”

The International Roofing Expo will adapt Informa AllSecure, which is Informa’s approach to ensuring the highest standards of safety, hygiene, cleanliness, and quality for operating events. In addition to AllSecure, the show will follow all local government guidelines, as well as the Mandalay Bay Convention Center guidelines.

Additional information on the virtual event will be available in the coming weeks. Those with questions regarding Informa AllSecure are encouraged to reach out to Meggan Spehar, Senior Marketing Manager for the IRE at [email protected]

Mandalay Bay Convention Center Health and Safety

The Mandalay Bay Convention Center, owned by MGM Resorts, has the safety at the center of their operations. MGM Resorts team has been working with medical experts to develop a plan to welcome back guests. Their “Seven-Point Safety Plan,” puts your health and safety at the center of all they do. It is a comprehensive, multi-layered approach with guidance from public health experts.

Our Committments as Part of Informa AllSecure

The IRE will adapt, at a minimum, the following standards from Informa AllSecure and will add additional procedures if necessary:  

  • Enhanced cleaning: Public, high-traffic areas of the Mandalay Bay Convention Center will undertake enhanced, deep cleaning before, during and after the IRE. We’re working with the venue to ensure the highest standards of hygiene and cleanliness. This includes continuous sanitization throughout the course of an event, with a focus on high-touch areas such as door handles, restrooms and food and beverage areas.
  • Non-contact registration: We’ll have a system that facilitates non-contact registration and badge pick-up for participants.
  • Limited physical contact: We are requesting that participants avoid physical contact, such as handshakes and embraces, promoting alternative ways to greet business partners. The exchange of printed materials, such as business cards and sales brochures, is discouraged, with digital alternatives recommended. In fact, exhibitors can use their Upgraded Media Package to upload videos, PDFs and more to their exhibitor listing on the IRE website.
  • First aid: All event participants will have access to a qualified EMT and a separate quarantine area. Participants will be asked not to attend if they are feeling unwell, and the show team will follow local health authority guidance on detecting and managing anyone who displays symptoms of COVID-19.
  • Adapted conference rooms & sessions: We’re revising seating arrangements and set-up in conference and meeting rooms, to enable greater space between seats. We’re also working on solutions to avoid the sharing of equipment, like computers and microphones.

Frequently Asked Questions

The IRE Virtual Edition will be held Tuesday, March 2 - Thursday, March 4, 2021.

The IRE Live Edition will be held Tuesday, August 10 - Thursday, August 12, 2021

The IRE will be held at the Mandalay Bay Convention Center in halls D, E & F.

Your account representative will be in touch with you to discuss the new dates. Your booth will be located in the same location, and there is no current action required on  your part. 

Registration is now scheduled to open in late fall. When registration opens, the new dates will be reflected.

All hotel reservations will need to be re-booked for the new August dates. Existing reservations with onPeak will be automatically cancelled
with no action required on your part. IRE participants who have already made hotel reservations through onPeak for the original February days will receive a notice of cancellation and will be the first to be notified when housing is open for the new dates. If you do not receive a confirmation, please email [email protected] or call toll free (855) 992-3353 or (312) 527-7300.

You can expect to see that health and safety is a priority and that a range of measures are in place to ensure everyone involved is able to enjoy a safe, hygienic, productive and high-quality organised event experience.

As a starting point, Informa AllSecure events will be run according to the guidance of government or official authority guidance, and according to any venue-specific regulations. In addition, all Informa AllSecure events follow ten key commitments around hygiene, physical distancing and protection & detection, with additional measures in place where relevant and practical.

Informa AllSecure is the approach we are taking to enhancing the health and safety standards in place at Informa events following COVID-19.

From exhibitors to sponsors, speakers, visitors and journalists, those who come to our events come to connect, learn, know more and do more business, effectively and safely.

The standards and practices that make up Informa AllSecure are designed to provide confidence that at every Informa event, we are striving to provide the highest standards of safety, hygiene, cleanliness and quality.

Informa AllSecure is based on a set of event industry standards, called All Secure.

The All Secure industry standards were developed collaboratively by a group including industry associations UFI, AEO and SISO, event organisers Informa, Reed Exhibitions and Clarion, a range of event venues, suppliers and with input from health, government and local authorities.

Informa AllSecure is the way these industry-wide All Secure standards are being applied to Informa events.

No environment or space inside or outside of the home can ever be 100% safe.

At controlled event gatherings like Informa events and through Informa AllSecure, we have put in place a comprehensive range of enhanced standards that make the health and safety of everyone who attends a priority.

Through measures such as enhanced deep cleaning before, during and after events, non-contact registration, distancing and crowd management, and the deployment of screening and protective equipment, we are striving to provide the highest standards of safety, hygiene and cleanliness, and to ensure that following COVID-19, our customers, partners and colleagues can connect, learn, know more and do business effectively, safely and with confidence.

We are contacting all participants before the event to let them know what to expect at the event and how to prepare. Upon arrival, signage will be displayed throughout the venue to remind everyone of the enhanced health and safety measures that are in place, and our expectations of all visitors.

We are also using technology to reduce the need for physical contact, for example, non-contact registration, and actively managing visitor flow to ensure physical distancing can be maintained.

If we anticipate queues/lines and crowds during peak times at our event, we will stagger entry times and use non-contact registration to speed up the entry process. Where queuing/lining up is anticipated, we will use signage and floor markings to remind everyone to maintain physical distancing.

We are considering adjusting our floor plan, including, for example directing traffic in a single direction, to allow everyone to maintain physical distancing.

In conference and break-out areas, we are spacing chairs and tables accordingly.

Where queuing/lining up is anticipated, we will display signage to remind everyone to maintain the minimum physical distance.

We are following the advice of governments or local authorities regarding face masks and the use of additional Personal Protective Equipment (PPE), such as eye coverings and gloves, we will advise everyone accordingly so they can come prepared.

We are closely monitoring the advice from local health authorities on screening participants and we will follow that guidance. If screening measures are put in place, we will let everyone know what to expect in advance.