Exhibitor-Presented Seminars

Exhibitor Presented Seminars

Learn from Leading Industry Experts

Exhibitor-Presented Seminars provide outstanding opportunities to get exciting new information and in-depth analysis presented by our exhibitor community. These 45-minute sessions will provide practical, innovative ideas and solutions to invigorate your business.   
These sessions are held on the show floor with classroom seating on a first-come, first-served basis. Free with all registration packages, but advance registration is required.
Below is the list of sessions for 2023. Check back often for updates. 

Tuesday, March 7

11:30 pm - 12:15 pm
EP1: The Perfect Roofing Customer Journey: How To Get More Leads and Close More Sales

The roofing customer journey begins with a world-class experience. This starts by mapping the entire process of how you interact and connect to your roofing customers, which helps in gaining insights into their pain points so that they can be addressed early on for an amazing outcome. To make a lasting impression on customers and ensure they recommend your company, it's important that every step in your process is world-class from start to finish! You will learn to:

-Gain a better understanding of your customer
-Create better experiences for your customers
-Avoid potential issues with customers ahead of time
-Reduce your customer acquisition cost and drive long-term value

Presenter: Jim Ahlin

Sponsored By:

12:30 pm - 1:15 pm
EP2: SPARC™ - The Next Spec GenPresented By: Polyglass

This revolutionary state of the art roof system configurator will eclipse anything you have seen before in the commercial roofing arena. Fully automated submittal package and spec generator will alleviate the extensive workload of putting together a submittal package. Users will have the opportunity to create a customized submittal package and specs, presented in a professional format. You will be able to create and customize specs and submittal packages in less than 10 minutes! Experience the power of SPARC.

Presenters: James AkinsChristopher Gory, Marco Miotto

Sponsored By:

1:30 pm - 2:15 pm
EP3: The death of SEO: AI, Authenticity, and the new internet for Roofers 

The biggest update from Google in 20 years deprioritized SEO content for real, human-made content. In a digital economy dominated by third-party content and soon AI, where online reviews have lost meaning, what does appearing 'real' look like for roofers? What is a roofer's true online identity? We explore winning through your work and how field content is powering the new internet for roofers. What you'll gain from this session:

-Understand the importance of real, human content that promotes your expertise
-Know the difference between "fluff" content on your website and what really matters most to consumers
-How to stand out from the pack and cut to the chase
-Join RealWork Labs co-founders, Rusty Fincke and Pierce Birkhold for a TED-like talk on the future of the industry online.


Presenter: Rusty Fincke & Pierce Birkhold

Sponsored By:

2:30 pm - 3:15 pm
EP4: Helping Local Businesses Win 

Consumers are changing—new expectations and demands aren’t just a future state—they’re here today. In fact, recent studies show today’s consumers now prefer texting over all other communication channels. It’s time for lenders to rethink old marketing strategies and deliver the experience modern consumers expect. 

Join this presentation as industry experts uncover five local marketing strategies to beat your competition and grow your financial institution. You’ll hear real-life case studies and walk away with text marketing best practices. In this session, you’ll learn:

-Why consumer preference for texting is on the rise
-The state of local business—what’s working and what needs to change
-5 simple ways to upgrade your customer experience and drive more applications


Presenter: Tazz Everett

Sponsored By:

3:30 pm - 4:15 pm
EP5: ISOGARD: The Next Generation of Polyiso and how it Elevates the TPO System

Elevate's ISOGARD family of high performance polyiso delivers the highest R-value per inch in cold temperatures, meeting both the required and recommended ASTM standard values for thermal resistance. This presentation details the energy efficiency of  ISOGARD's formula, insulation marketing trends, and the value propositions and stakeholder benefits of ISOGARD. 


Presenter: Rachel DeMeio & Chris Mahon 

Sponsored By:

Wednesday, March 8

11:30 am - 12:15 pm
EP6: Unlevel The Playing Field: How Homeowner Data Gives Contractors an Unfair Advantage

ProFund™ is pleased to sponsor John DeRosa from SRS Distribution.  Be prepared to have your mind blown as he shows you how contractor sales people are using homeowner and property data to gain an unfair advantage. This informative session will highlight the different data points available to contractors and show you how to use them to improve your sales effectiveness and provide a better buying experience for customers. Here's what you'll learn:

-How Property Data can be used to gain the prospect's confidence and justify the need to buy a better product or better system.
-How Homeowner Data helps salespeople gain greater influence by selling the prospect the way the prospect wants to buy.
-Best practices for offering affordable payment options that reduce the pain of buying and overcome buyer hesitation.

Presenter: John DeRosa

Sponsored By:

12:30 pm - 1:15 pm
EP7: Reduce Taxes By 78% to 90% Or More & Protect Your Business Against Lawsuits (Superior to a Corporation or LLC)

Platinum Trust Group proprietary and copyrighted Trusts provide absolute asset protection, significant tax savings and generation wealth building. Our Trusts are IRS compliant and attorney designed. They are designed for clients who have one or many business interests. Amongst many other indispensable benefits, Platinum Trusts insure the ultimate asset protection against liens, levies and judgements. Roofers need this type of Trust.  Liability insurance and even umbrella policies do NOT pay out on
punitive damages!  Our Trust will protect your business, your family and you.

Presenter: Bruce Mack

Sponsored By:

1:30 pm - 2:15 pm
EP8: Your 24/7 Personal Assistant: from first contact through

You have to manage everything...from finding customers, completing
estimates, scheduling jobs and then making sure you get paid! And that's on top of all the other parts of the business you manage daily. With the growth from 2022, the roofing market and customer demand is expected to continue to increase in 2023. It can seem overwhelming and leave you feeling overworked and understaffed. You need help!  Learn how business automation software can be that 24/7 assistant you deserve. Automation is a pivotal way to connect with your market in an authentic way without adding to your workload. Topics:  

-Email and Text Communication
-Appointment scheduling  
-Estimates and Invoices
-Payments - including Wisetak finance options for your customers

Presenter: Chris Julius

Sponsored By:

2:30 pm - 3:15 pm
EP9: Elevate Metals: Putting the System Back in System Warranty

Learn about the importance and usage of one of the newest technologies in single-ply roofing. You'll hear about the features and benefits of the product, as well as how to gain the most value from the products.

Presenter: Karan Patel & Rachael DeMeio

Sponsored By:

3:30 pm - 4:15 pm
EP10: Sustainable Roofing with Spray Foam and Coatings

Explore the opportunities and benefits that a sustainable roof offers contractors and building owners. The use of spray foam insulation and roof coatings provide some of the best performing roofing systems available today.  Further, the benefits to the economy offer long term solutions to the issues our industry faces today.

Presenter: Ed Klonowski & Jason Loftus

Sponsored By:

Thursday, March 9

11:30 am - 12:15 pm
EP11: Getting Attention vs Paying Attention

Learn how to grow your roofing business by understanding the
importance of getting attention versus paying attention from a marketing
standpoint. Objectives:

-Delve into the 6 P's of Marketing
-Giving Your Business Personality: Dominate Market Branding
-Holding Your Marketing Agency & CSR Team Accountable: What You Must Track & Expect
-Identify Top Competitors in Your Markets

Presenter: Jeff Bowab

Sponsored By: