Exhibitor Product Clinics

Product Clinics and Education

Experience live product demonstrations on the show floor.

Get to know suppliers and their products in-depth during Exhibitor Product Clinics. You will be able to ask questions while you learn tricks, tips, and detailed instructions from key exhibitors on the show floor. Experience live demonstrations on featured and new products, equipment, and materials. Get an up-close look at the products and services they offer in a small group setting. Watch and listen as key suppliers provide educational solutions for challenges that the roofing industry faces today. You’re sure to discover new products, services, technologies or innovative applications that are a perfect solution to your production challenge. 

 Access to the clinics is free of charge for all registered attendees. Seating is is on a first-come, first-serve basis.

Below is the listing of the 2022 Product Clinics.  Please check back often for updates on the 2023 program.

Booth #1543

Atlas Roofing’s Asphalt Life Truck Giveaway
Promotion Gives Contractors a Chance to Win a Fully Restored 1982 Chevy Silverado, Plus Many Other Prizes 

Atlas Roofing celebrates its 40th anniversary in 2022, and in honor of this milestone, the asphalt shingle manufacturer will be giving contractors chances to win more than $120k in total prizes in the 2022 Asphalt Life Truck Giveaway. 

Ten grand-prize finalists will win 2 tickets to IRE 2023 and one grand-prize winner will be drawn and drive away in a fully restored 1982 Chevy Silverado. Atlas will be giving away prizes every week beginning in February, following the 2022 IRE.

AtlasPRO+™ contractors can increase their chances to win by logging into their Atlas PRO™+ account and submitting jobs online, becoming an AtlasPRO+™ Select contractor, attending Atlas sponsored events, and interacting with Atlas on social media, among other things.

AtlasPRO+™ contractors may consult official rules for all details, including specific requirements and deadlines. For more information and to enter to win, visit AtlasRoofing.com/Pro.

Stop by the Atlas Roofing Corporation product clinic area to see the truck and to learn more about the giveaway.

Booth #1809

Sessions will introduce IKO Innovi TPO Roofing Systems, demonstrating the key features of the product line:

  • Flexible TPO membrane
  • Easy to weld
  • Strong Bond after welding
  • Can be induction welded, adhesively bonded, or mechanically attached
  • Line of flashings and accessories accompanying the membrane and insulation products
  • Compatible with IKO HyKote roof coatings

Demo Schedule:

Tuesday, February 1
11:15 AM | TPO Seaming, 2 seams, tear tests – let the crowd do the tears and take them with them.  

12:45 PM | TPO Seaming, 1 seam and Induction Welding 

2:00 PM | TPO Seaming, 2 seams, tear tests & HyKote 

3:15 PM | TPO Seaming, 1 seam & Outside Corner (Universal) PM

Wednesday, February 2
11:15 AM | TPO Seaming, 2 seams, tear tests 

12:45 PM | TPO Seaming, 1 seam & Induction Welding 

2:00 PM | TPO Seaming, 2 seams, tear tests & HyKote 

3:15 PM | TPO Seaming, 1 seam & Pipe Boot Flashing

Thursday, February 3
11:15 AM | TPO Seaming, 2 seams, tear tests & HyKote 

12:45 PM | TPO Seaming, 1 seam & Induction Welding

Stop by the IKO product clinic booth to watch these live product demonstrations.

Booth #1600A

LP® SmartSide® products feature engineered wood strand technology that offers superior protection against hail, wind, moisture, fungal decay and termites. LP® SmartSide® products help you work more efficiently on the jobsite—but what does that mean for your business? The math is simple—finish more jobs in less time when you use LP SmartSide products.

Demo Session 1: Get to Know LP® SmartSide® Trim & Siding - America's Fastest Growing Siding Brand
Steve & Randy Kruse of The Kruse Brothers will take attendees through an overview of the LP® SmartSide® portfolio of solutions, including some of the science behind how it’s made and why it’s a smart choice for your business.

Tuesday, Feb. 1  - Thursday, Feb. 3 at 11:30 AM - 12:00 PM

Demo Session 2: LP® SmartSide® Trim & Siding - A Solid Choice for Your Bottom Line
Steve & Randy Kruse of The Kruse Brothers will discuss the key features and benefits of SmartSide; from jobsite efficiencies, reduced waste, sustainability and ease of installation – all things that can have an impact on YOUR bottom line. They’ll also touch on best practices for installation to give you a glimpse into working with this durable, beautiful, engineered wood product. Come by booth 2061 to see the action!

Tuesday, Feb. 1 at 1:30 PM - 2:00 PM   |   Wednesday, Feb. 2 - Thursday, Feb. 3 at 1:00 PM - 1:30 PM

Demo Session 3: LP® SmartSide® Trim & Siding – What’s in It for Me? Programs, Promotions & Partnerships
Steve & Randy Kruse of The Kruse Brothers will take attendees through an overview of LP’s Remodelers Edge Loyalty Program, and the wide array of benefits offered to contractors installing SmartSide. Come learn how first-time SmartSide users can be eligible to receive up to $1,500 in product rebates for licensed professional builders, re-side contractors, remodelers and installers. Learn why partnering with LP® is a smart choice!

Tuesday, Feb. 1 - Wednesday, Feb. 2 at 2:30 PM - 3:00 PM   |   Thursday, Feb. 3 at 2:00 PM - 3:00 PM

Stop by the LP® SmartSide® product clinic to watch these live demo sessions.

Booth #2961

Metal Roofing Installation with The Experts

MBCI’s LokSeam® and Retro-R metal roof panels provide impact resistance, durability, speed and ease of installation to your project. Watch the live installation of these two panels to learn more about their benefits! During the demonstration, MBCI will showcase the ease of installing residential metal roofing panels including LokSeam® and Retro-R during a live demo while offering additional installation resources to in-person and online audiences. MBCI will also present the benefits of these metal panels, including weathertightness, energy efficiency and durability.

Demo Schedule
Tuesday, February 1

12:30 PM | LokSeam®         3:00 PM | Retro-R 

Wednesday, February 2
12:30 PM | LokSeam®         3:00 PM | Retro-R 

Thursday, February 3
12:30 PM | LokSeam®

Stop by the MBCI product clinic booth to watch these live product demonstrations.

Booth #2309

SOPREMA offers a comprehensive line of roofing, waterproofing, wall protection and civil engineering solutions combining superior products and systems with decades of proven performance. 

SOPREMA focuses on labor savings and sustainability at IRE 2022. Increase productivity and speed with our 3-in-1 and 2-in-1 SOPRASMART labor saving product. Explore our sustainability options featuring SG solar reflective roof granules and our SOPRANATURE Toundra Boxes. SOPREMA: Building. Protecting. Sustaining.

Stop by the SOPREMA product clinic during expo hall hours to see several roof deck examples.