Attendee Demographics

2017 Total Attendance: 11,273

Verified Attendees up 28% 

Business type:
67%
  Contractor/Subcontractor/Remodeler
20%  Distributor/Manufacturers' Agent/Dealer
13%  Estimator/Specifier/Architect/Engineer/Builder

Markets served:
60%
  Commercial
40%  Residential

Job function:
29%  Owner/CEO/President/Executive Management
22%  Sales/Marketing
12%  General Manager/Directo
12%  Project Manager
11%  Facility Manager/Owner
7%  Spouse/Guest
5%  Foreman/Superintendent
2%  Technician/Installer
1%  Student

Buying decisions: 
72%  Yes
28%  No

Geographical regions:
21%
  Midwest
16%  Southwest
15%  Southeast
14%  Northeast
14%  West Coast
12%  Mountain West
8%  International

Annual sales: 
28%  $1,000,000 - $4,999,999
20%  $25,000,000+
14%  $5,000,000 - $9,999,999
8%  $10,000,000 - $14,999,999
8%  $0 - $249,999
4%  $20,000,000 - $24,999,999
5%  $15,000,000 - $19,999,999
3%  $250,000 - $499,999

First-time attendee:
57%
  No
43%  Yes

Products/services:
45%  Single-Ply Roofing
43%  Shingles
39%  Coatings/Sealants/Adhesives
35%  Waterproofing
34%  Metal Panels/Shingles
33%  Flashing
33%  Underlayment
32%  Roof Decks/Decking
30%  Gutters/Roof Drains
30%  Skylights
29%  Modified Bitumen
29%  Safety/Fall Protection
28%  Bitumen/Asphalt
27%  Built Up - Cold/Hot Applied
27%  Fasteners
24%  Tools/Accessories
23%  Roof Hatches/Doors
23%  Roof Pavers/Walkways/Ballasts
23%  Ventilation
22%  Ladders/Scaffolding
21%  Siding/Insulation
21%  Solar
21%  Synthetic
19%  Tile
18%  Rollforming/Metalforming
17%  Slate
16%  Green/Sustainable
16%  Vapor Retarders
15%  Technology/Software
13%  Spray Polyurethane Foam
12%  Associations/Agencies/Publications
12%  Guards
11%  Business Services/Insurance
11%  Machinery/Manufacturing Equipment
11%  Vehicles/Rigging
10%  Consulting/Testing Services
9%  Interior Protection
8%  Weather & Climate
7%  HVAC
4%  Electrical Supplies

Click to download an Attendee Demographics PDF.

Meet Your Sales Team

Darrin Cayton
Accounts A-K
972.536.6360 

Sam Owen
Accounts L-Z
972.536.6381

Steve Schlange
Sales Manager
972.536.6386