Attendee Demographics

2018 Total Attendance: 10,076

Verified Attendees up 28% 

Business type:
66%
  Contractor/Subcontractor/Remodeler
20%  Distributor/Manufacturers' Agent/Dealer
14%  Estimator/Specifier/Architect/Engineer/Builder

Markets served:
62%
  Commercial
38%  Residential

Job function:
30%  Owner/CEO/President/Executive Management
23%  Sales/Marketing
13%  General Manager/Director
11%  Project Manager
11%  Facility Manager/Owner
7%  Spouse/Guest
4%  Foreman/Superintendent
2%  Technician/Installer

Buying decisions: 
72%  Yes
28%  No

Geographical regions:
28%
  Southeast
20%  Central
17%  Northeast
15%  Southwest
8%
  West Coast
7%  Mountain
4%  International

Annual sales: 
30%  $1,000,000 - $4,999,999
19%  $25,000,000+
13%  $5,000,000 - $9,999,999
9%  $10,000,000 - $14,999,999
8%  $5000,000 - $999,999
7%  $20,000,000 - $24,999,999
6%
  $0 - $249,999
4%  $15,000,000 - $19,999,999
3%  $250,000 - $499,999

First-time attendee:
43%
  Yes, First-Time Attendee
57%  No, Returning Attendee

Products/services:
45%  Shingles
44%  Single-Ply Roofing
39%  Coatings/Sealants/Adhesives
34%  Roof Decks/Decking
31%  Gutters/Roof Drains
30%  Underlayment
30%  Modified Bitumen
30%  Waterproofing
29%  Metal Panels/Shingles
29%  Fasteners
29%  Flashing
27%  Bitumen/Asphalt
27%  Skylights
26%  Built Up - Cold/Hot Applied
26%  Tools/Accessories
25%  Safety/Fall Protection
23%  Ventilation
21%  Roof Pavers/Walkways/Ballasts
21%  Roof Hatches/Doors
21%  Siding/Insulation
21%  Drones/Drone Software
20%  Synthetic
20%  Ladders/Scaffolding
19%  Solar
18%  Slate
18%  Technology/Software
17%  Green/Sustainable
17%  Tile
17%  Rollforming/Metalforming
17%  Vapor Retarders
15%  Spray Polyurethane Foam
15%  Weather and Climate
14%  Associations/Agencies/Publications
14%  Machinery/Manufacturing Equipment
12%  Business Services/Insurance
11%  Vehicles/Rigging
11%  Consulting/Testing Services
11%  Guards
10%  Interior Protection
7%    HVAC
5%    Electrical Supplies

Click to download an Attendee Demographics PDF.

Meet Your Sales Team

Darrin Cayton
Accounts A-K
972.536.6360 

Kristi Pullen
Accounts L-Z
972.536.6381 

Steve Schlange
Sales Manager
972.536.6386