Attendee Demographics

Attendee Demographics

2019 Total Attendance: 14,295

Verified Attendees up 30% 

Business type:

  • 63%  Contractor/Subcontractor/Remodeler
  • 21%  Distributor/Manufacturers' Agent/Dealer
  • 11%  Estimator/Specifier/Architect/Engineer/
    Builder

Markets served:

  • 56%  Commercial
  • 44%  Residential

Job function:

  • 20%  Owner/CEO/President/Executive Management
  • 20%  Sales/Marketing
  • 11%  General Manager/Director
  • 11% Estimator/Spcifier/Architect/Engineer/Builder
  • 13%  Project Manager
  • 9% Other
  • 6%  Facility Manager/Owner
  • 6%  Spouse/Guest
  • 7%  Foreman/Superintendent
  • 7%  Technician/Installer

Buying decisions:

  • 70%  Yes
  • 30%  No

Geographical regions:

  • 32%  Southeast
  • 25%  Central
  • 16%  Northeast
  • 9%  Southwest
  • 4%  West Coast
  • 4%  Mountain
  • 9%  International

Annual sales:

  • 6%  $0 - $249,999
  • 3%  $250,000 - $499,999
  • 6%  $500,000 - $999,999
  • 25%  $1,000,000 - $4,999,999
  • 14%  $5,000,000 - $9,999,999
  • 10%  $10,000,000 - $14,999,999
  • 6%  $15,000,000 - $19,999,999
  • 8%  $20,000,000 - $24,999,999
  • 21%  $25,000,000+

First-time attendee:

  • 51%  First-Time Attendees
  • 49%  Returning Attendees

Products/services:

  • 51%  Single-Ply Roofing
  • 50%  Shingles
  • 41%  Coatings/Sealants/Adhesives
  • 32%  Modified Bitumen
  • 32%  Roof Decks/Decking
  • 31%  Fasteners
  • 29%  Gutters/Roof Drains
  • 29%  Underlayment
  • 29%  Waterproofing
  • 28%  Built Up - Cold/Hot Applied
  • 28%  Flashing
  • 28%  Metal Panels/Shingles
  • 28%  Safety/Fall Protection
  • 27%  Bitumen/Asphalt
  • 27%  Skylights
  • 27%  Tools/Accessories
  • 25%  Roof Pavers/Walkways/Ballasts
  • 24%  Roof Hatches/Doors
  • 22%  Drones/Drone Software
  • 22%  Ventilation
  • 21%  Ladders/Scaffolding
  • 19%  Siding/Insulation
  • 19%  Synthetic
  • 19%  Vapor Retarders
  • 18%  Technology/Software
  • 18%  Rollforming/Metalforming
  • 17%  Slate
  • 16%  Solar
  • 15%  Green/Sustainable
  • 15%  Tile
  • 14%  Weather and Climate
  • 14%  Machinery/Manufacturing Equipment
  • 13%  Associations/Agencies/Publications
  • 13%  Spray Polyurethane Foam
  • 13%  Vehicles/Rigging
  • 12%  Guards
  • 11%  Business Services/Insurance
  • 11%  Consulting/Testing Services
  • 9%    Interior Protection
  • 7%    HVAC

Meet Your Sales Team

Darrin Cayton

Darrin Cayton
Accounts A-K
972.536.6360 

Kristi Pullen

Kristi Pullen
Accounts L-Z
972.536.6381 

Steve Schlange

Steve Schlange
Sales Manager
972.536.6386