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The IRE is your place to shine. Stand out with a powerful advertising and sponsorship program that delivers top-of-mind awareness in, around and even beyond the show. With something for every budget, the perfect plan is waiting.
Now that you have signed up for a booth, take the next step to get noticed by marketing and promoting your participation. We've put together a list of marketing initiatives for YOU to execute in order to secure the largest possible attendance — and gain the most value out of your investment.
Some of these ideas may seem pretty basic, but by creating a trade show strategy and following an integrated show promotion plan, you can generate tremendous ROI by securing a wealth of new business leads.
Now that you have signed up for a booth, take the next step to get noticed by marketing and promoting your participation. This will be an exciting year and this is your opportunity to maximize your company’s marketing dollars and increase sales and profits. The IRE is the opportunity to accomplish your company’s goals in a cost-effective and time-efficient method. View the Sponsorship Opportunities Grid and Sponsorship Contract.
You may have a strategy for reaching the buyers at the show, but it's also essential to have a plan to reach the media attending the IRE. The press are the invaluable source that may give your products the national attention they deserve. IRE's public relations team has compiled tips to assist you with developing your public relations strategy and campaign for the trade show.
Meeting Rooms/Hospitality Suites at the IRE are only available to exhibiting companies and approved groups. To request a meeting room, you must complete the Meeting Space Request Form [coming soon] and return it to Show Management. Meeting rooms are limited so please submit your request ASAP.
A list of pre-registered press will be available to each exhibiting company beginning December 1. This will be a “living” link that will remain active throughout the show, you return to this page and click for updates.