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After you've secured your booth space for IRE, you may be wondering what's next? Here's a list of easy-to-implement ideas to help spread the word about your participation in IRE this year.
Some of these ideas may seem pretty basic, and many are quick, easy to implement and won't cost you a thing. By creating and following a trade show strategy prior to the show, you can generate tremendous ROI by securing a wealth of new business leads.