is part of the Global Exhibitions Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
After you've secured your booth space for IRE, you may be wondering what's next? Here's a list of easy-to-implement ideas to help spread the word about your participation in IRE this year. By creating and following a trade show strategy prior to the show, you can generate tremendous ROI by securing a wealth of new business leads.
FREE opportunity to all exhibitors! Show Management has developed a custom Marketing Toolkit just for your company. Your toolkit includes a unique registration link and code, a package of web banners, an Expo Pass PDF with your customized reg code, a press release template, a link to the registered press list, and more.
In order to enhance your exhibitor experience, we we have partnered with third-party vendor, Nvytes, to offer this Customer Invitation Program as a FREE service to all exhibitors. This Customer Invitation Program is a complimentary marketing tool allowing you to easily invite your customers and prospects to receive a FREE Expo Pass and drive more traffic to your booth.
To help increase traffic at your booth, we encourage you to promote your participation in the IRE by posting web banners and the IRE logo on your website. A variety of banner sizes are available and should be linked to our registration page. Logo use is subject to approval and limited to attendee promotional materials only.
A press kit is an essential part of a PR strategy and will help members of the media garner interest in your company during the IRE. The press kit should contain information for media to use as a reference tool such as recent and relevant news releases; company/executive backgrounders; product fact sheets/specs; product images; any special events you have scheduled during the show; and contact information.
Industry press attend the IRE to secure editorial coverage for their magazines, newspapers, blogs, etc. A list of pre-registered press will be available to each exhibiting company, beginning January 10 via a “living” link that will remain active throughout the show.