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After you've secured your booth space for IRE, you may be wondering what's next? Here's a list of easy-to-implement ideas to help spread the word about your participation in IRE this year. By creating and following a trade show strategy prior to the show, you can generate tremendous ROI by securing a wealth of new business leads.
FREE opportunity to all exhibitors! Show Management has developed a custom Marketing Toolkit just for your company. Your toolkit includes a unique registration link and code, a package of web banners, an Expo Pass PDF with your customized reg code, a press release template, a link to the registered press list, and more.
Once again we have partnered with third-party vendor, Nvytes, to offer exhibitors a free tool to invite your customers, prospects, and generate buzz surrounding your participation.
A press kit is an essential part of a PR strategy and will help members of the media garner interest in your company during the IRE. The press kit should contain information about your company, its products and services for media to use as a reference tool.
Industry press attend the IRE to secure editorial coverage for their magazines, newspapers, blogs, etc. A list of pre-registered press will be available to each exhibiting company, beginning January 10 via a “living” link that will remain active throughout the show.