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After you've secured your booth space for IRE, you may be wondering what's next? Here's a list of easy-to-implement ideas to help spread the word about your participation in IRE this year. By creating and following a trade show strategy prior to the show, you can generate tremendous ROI by securing a wealth of new business leads.
FREE opportunity to all exhibitors! Show Management has developed a custom Marketing Toolkit just for your company. Your toolkit includes a unique registration link and code, a package of web banners, an Expo Pass PDF with your customized reg code, a press release template, a link to the registered press list, and more.
In order to enhance your exhibitor experience, we we have partnered with third-party vendor, Feathr, to offer this Customer Invitation Program as a FREE service to all exhibitors. This Customer Invitation Program is a complimentary marketing tool allowing you to easily invite your customers and prospects to receive a FREE Expo Pass and drive more traffic to your booth.
A press kit is an essential part of a PR strategy and will help members of the media garner interest in your company during the IRE. The press kit should contain information for media to use as a reference tool such as recent and relevant news releases; company/executive backgrounders; product fact sheets/specs; product images; any special events you have scheduled during the show; and contact information.
Industry press attend the IRE to secure editorial coverage for their magazines, newspapers, blogs, etc. A list of pre-registered press will be available to each exhibiting company, beginning January 10 via a “living” link that will remain active throughout the show.