Digital Marketing

Sponsorship Opportunities

Reaching the right prospects can be challenging. The IRE audience is made up of highly qualified owners, buyers and influencers that are actively seeking new brands and products to help them improve their business.

We have expanded our digital marketing solutions for our exhibitors. Whether you are looking to increase your brand’s position in the industry, generate new leads or launch a new product - we can help you reach your marketing goals.

Our knowledgeable sales team can help you create a package tailored to fit your company's budget and goals. Contact your Account Executive today.

Digital Marketing Brochure

Digital Marketing Solutions

Target the right audience year-round with IRE digital marketing opportunities. Whatever your business goals are, we can create a program to help you achieve your objectivities. 

Download the DMS Brochure today to see a list of digital solutions.

IRE E-Newsletter Ads

IRE E-Newsletter Ads

Sent bi-weekly, the IRE Business News Update e-newsletter is sent to over 37,000 industry professionals.  Each issue highlights the latest industry news. Increase your brand’s reach and drive traffic to your site with banner ads.

Targeted Email Blast

Targeted Email Blast

Reaching the right audience is easy with an IRE targeted email blast. Our show attendees are highly qualified prospects with buying power. Increase your brand’s exposure in the marketplace by showcasing new products, promoting special offers, driving website traffic, or delivering educational content. 

Rooftop Ruckus

Rooftop Ruckus Shared Emails

Highlight a product, equipment or service in our monthly Rooftop Ruckus email. Whether its a new product or a best seller, over 37,000 professionals will have the chance to see your item.

Webinars

Webinars

Educate and engage your target audiences with our exclusive webinar services. Expand your industry thought leadership and generate leads with a one-hour live or on-demand webinar. 

Whether you have custom content already or you need us to create content for you, we can help expand your brand reach to both residential and commercial roofing professionals.

Website Banner Ads

Website Banner Ads

Keep your brand in the forefront of the IRE audience with digital banner ads on the IRE website.  Showcase your message on the homepage for the most visibility, or target other top web pages.

Digital Pre-Show Planner Ads

Digital Show Guide Ads

The NEW Digital Show Guide is a resource for industry professionals attending or considering attending. It provides an overview of the show’s programs and events, exhibitor lists, show floor plan, new product introductions, destination information, articles, and more. 

The digital guide will be published four times, three times prior to the show and a final version for show site. Purchasing of a digital show guide ad includes up to 4 ad insertions. 

Each version of the digital show guide will be emailed to attendees and prospects, posted to the IRE website, and promoted on social media. The final version will be available in the IRE mobile app.

Post-Show Audience Geo-Fencing

Post-Show Audience Geo-Fencing

The Pre-Show Planner is a digital resource for industry professionals attending or considering attending. It provides an overview of the show’s programs and events, exhibitor lists, show floor plan, new product introductions, destination information, articles, and more. This advance guide is sent out via email, posted on the website, and used in marketing campaigns. It will be seen by thousands of trade professionals.

Smart Ads Retargeting

Smart Ads Retargeting

Keep your brand in the forefront of the IRE audience with digital retargeting ads. Retargeting ads allow you to serve your company’s display ads to those that have visited the IRE website. These ads will display on other websites they visit such as news sites, shopping sites, sports sites, and more.

Web Registration/Travel Sponsor

Web Registration/Travel Sponsor

Maximize your brand presence to the thousands of industry professionals that register online for the IRE.  This digital sponsorship will showcase your logo on the travel webpage and on the attendee registration pages. In addition, you will receive a digital banner ad in the attendee confirmation email.

Mobile App

Mobile App

The IRE mobile app is the simplest and most efficient way for attendees to navigate the show.  Attendees use the mobile constantly throughout the event. Reinforce your brand, drive traffic to your booth, or highlight new products with our mobile app sponsorship options.

Contact Our Sales Team

Darrin Cayton
Sr. Account Executive
Accounts A-K
(972) 536.6360
darrin.cayton@informa.com

Robert Leal
Account Executive
Accounts L-V
(972) 536.6381
robert.leal@informa.com

Steve Schlange
Sales Manager
Accounts W-Z, #'s
(972) 536.6386
steve.schlange@informa.com

Chris Rush
Account Executive
Siding & Windows
(972) 536.6339
chris.rush@informa.com

Nick Judah
Digital Sales Manager
Digital Marketing Solutions
(972) 536.6476
nick.judah@informa.com

Sponsorship & Marketing Brochure

Click on the sponsorship & marketing solutions brochure to view, print or download a pdf copy.