10:00 am - 11:00 am EST (Live Session)
Ask the Experts Live Day One: The Industry in a Post-Pandemic World
Description: 2020 was a year of tremendous disruption. A new disease left 330,000 Americans dead. The stock market had a roller coaster ride, first losing 1/3 of its value to reaching new heights by year end. 2020 brought levels of unemployment not seen since 2008. Yet, the roofing industry did well. What happened? And now what? Reid Ribble, NRCA’s CEO will walk us through this unprecedented period of history with an eye toward the future.
Speaker: Reid Ribble
11:00 am - 12:00 pm EST
How The Industry Is Dealing With The Labor Shortage By Embracing Diversity, Technology And The Next Generation
Description: This one-hour industry update on what industry organizations are doing to help solve the growing labor shortage in roofing including diversity, technology and research initiatives. It will explore how these trends are helping roofing contractors and professionals create higher levels of professionalism and inclusion to attract and retain a stronger, more talented workforce from the rooftop to the boardroom. The team will share current roofing initiatives from the NRCA Diversity and Inclusion committee, Roofing Alliance, National Women in Roofing (NWIR) and Roofing Technology Think Tank (RT3). Attendees will take away ideas for getting involved in key roofing industry organizations that can help roofing contractors in their recruiting and retention of the next generation of roofing professionals. They will also focus on how companies can build a culture of diversity that will help generate long-term branding and engagement with the general public, customers and employees.
Speakers: Alison LaValley, Heidi J. Ellsworth, Roscoe Green
2:00 pm - 3:00 pm EST
Employee Retention and Development are as Easy as SME
Description: In this presentation we show a process of creating Subject Matter Experts within your organization that will create growth, development and retention inside your organization.
Speaker: Chris Czarnik
4:00 pm - 5:00 pm EST
How to Create Sales Predictability by Transforming Your Team
Description: There is a problem that most companies are facing that holds them back from confidently investing in growth initiatives, and that is not being able to confidently forecast revenue. There are a few major causes to this problem and in this educational session, I will unveil these causes and shed light on how to solve them so that roofing business can forecast targets and win!
Speaker: Ryan Groth