Windows & Siding Community

Virtual Education

The IRE Virtual Edition platform is now closed. Make plans to join us for the IRE Live in Las Vegas event August 10-12, 2021.

The IRE is expanding to include more content for the windows and siding construction segments. We have partnered with the Vinyl Siding Institute and some of the top manufacturers in the industry. During the IRE Virtual Event, you can visit the windows & siding community to find recommended educational sessions, manufacturers, products, and services for these segments. Whether you are looking to expand your business or already service these markets, you will find the content you need to propel your business forward.

Recommended Educational Sessions

10:00 am - 11:00 am EST (Live Session)
Ask the Experts Live Day One: The Industry in a Post-Pandemic World
Description: 2020 was a year of tremendous disruption. A new disease left 330,000 Americans dead. The stock market had a roller coaster ride, first losing 1/3 of its value to reaching new heights by year end. 2020 brought levels of unemployment not seen since 2008. Yet, the roofing industry did well. What happened? And now what? Reid Ribble, NRCA’s CEO will walk us through this unprecedented period of history with an eye toward the future.
Speaker: Reid Ribble
Track: Business

11:00 am - 12:00 pm EST
How The Industry Is Dealing With The Labor Shortage By Embracing Diversity, Technology And The Next Generation
Description: This one-hour industry update on what industry organizations are doing to help solve the growing labor shortage in roofing including diversity, technology and research initiatives. It will explore how these trends are helping roofing contractors and professionals create higher levels of professionalism and inclusion to attract and retain a stronger, more talented workforce from the rooftop to the boardroom. The team will share current roofing initiatives from the NRCA Diversity and Inclusion committee, Roofing Alliance, National Women in Roofing (NWIR) and Roofing Technology Think Tank (RT3). Attendees will take away ideas for getting involved in key roofing industry organizations that can help roofing contractors in their recruiting and retention of the next generation of roofing professionals. They will also focus on how companies can build a culture of diversity that will help generate long-term branding and engagement with the general public, customers and employees.
Speakers: Alison LaValley, Heidi J. Ellsworth, Roscoe Green
Track: Business

2:00 pm - 3:00 pm EST
Employee Retention and Development are as Easy as SME  
Description: 
In this presentation we show a process of creating Subject Matter Experts within your organization that will create growth, development and retention inside your organization.
Speaker: Chris Czarnik 
Track: Legal/HR

4:00 pm - 5:00 pm EST
How to Create Sales Predictability by Transforming Your Team
Description: There is a problem that most companies are facing that holds them back from confidently investing in growth initiatives, and that is not being able to confidently forecast revenue. There are a few major causes to this problem and in this educational session, I will unveil these causes and shed light on how to solve them so that roofing business can forecast targets and win!
Speaker: Ryan Groth
Track: Business

11:00 am - 12:00 pm EST
Jumpstarting a Virtual Training System 
Description: What can we learn from those who did it well? How can we be more intentional and accurate with training new employees virtually? This presentation will share real-life case studies and share ways to train your staff even when they work in a different location than you.
Speaker: Anna Chapman Anderson
Track: Legal/HR

1:00 pm - 2:00 pm EST
How to Boost Revenue & Streamline Sales Workflows with Innovative Lead Generation Technologies  
Description: 
To become an industry titan, you have to sell like one. Learn how to boost revenue and maximize the value of your sales efforts by leveraging data & AI-driven technology. Advanced lead qualification techniques will help to focus your sales efforts on high-value leads that are most likely to convert.
Speaker: Josey Parks
Track: Business

2:00 pm - 3:00 pm EST
Growing Your Business with Another Product Line
Description:
Expanding your business can help you achieve your dreams or become your worst nightmare.  Many owners discover the strategies they used to grow their roofing business don’t ensure success when adding other product lines. Join us for this intimate “insiders only” session where three owners reveal secrets to their sustained success.  One grew from $1M to $10M. Another grew from $5M to $15M. The third grew from $10M to over $35M. This is a rare opportunity to discover how you can achieve sustained growth, reduce your stress, and have fun taking your business to the next level. Don’t miss it!
Speaker: Scott Siegal
Track: Windows & Siding

3:00 pm - 4:00 pm EST
Empowerment in the Face of Uncertainty: Empowerment Through Belief of Self 
Presented by: National Women in Roofing (NWiR)
Description: In times like these, so much falls on a woman’s shoulders. In times like these, we stand up. We rise. Life is always uncertain. Women are called to rise and to lead now more than ever. We see this in our industry, our businesses, our communities and our homes. In the face of uncertainty and fear, we must choose to pivot toward hope and possibility. This ultimately requires us to accept what we cannot change, and to see ourselves as the co-creators of our lives. You are the hero of your story. Shine!
Speaker: Jill Keuth
Track: Business

10:00 am - 11:00 am EST (Live Session)
Ask the Experts Live Day 3: Current COVID-19 Legal Issues 
Description: This seminar will be a panel discussion addressing current legal issues related to COVID-19 for roofers. Join Trent Cotney, CEO, Cotney Construction Law and his prestigious panel as they navigate these new legal issues.
Speakers: Trent Cotney, John Kenney, Ken Kelly,  Michelle Boykin
Track: Legal/HR

11:00 am - 12:00 pm EST
Advanced Pricing Strategies
Description: Utilizing smart pricing strategies when selling products, or services is a must to succeed in today’s highly competitive market. By pricing strategically, contractors have the opportunity to protect profit margins and use a higher price to actually increase sales. 
Speaker: John DeRosa
Track: Business

2:00 pm - 3:00 pm EST
Cash Flow Management Secrets your Accountant Never Shared
Description: 
Tom Shay knows it is because these businesses have failed to understand their future cash needs. With this session, participants will be able to accurately project their future cash and inventory needs. This is a most unique and very valuable session. Even those with little understanding of their finances will be able to implement these most necessary strategies.
Speaker: Tom Shay
Track: Business

3:00 pm - 4:00 pm EST
Ways to Maximize Communication & Collaboration Tools 
Presented by: National Women in Roofing (NWiR)
Description: Improve communication while in the field using Microsoft Teams or Google Hangouts. Increase efficiency by sharing and editing documents at the same time with Microsoft OneDrive or Google Drive. Create an auto sync with your mobile device to OneDrive or Google Photos save job site photos effortlessly.
Speaker: Christina Vlassis
Track: Business

5:00 pm - 6:00 pm EST
How to Attract and Hire Rockstar Staff
Description:
 The best way to retain great employees is to hire the right employees in the first place. Recruitment is the number one challenge facing the construction sector.
Speaker: Danny Kerr
Track: Legal/HR

Please note that these partner sessions are being presented in conjunction with the IRE Virtual Edition and are hosted on other platforms. Also, registration for each event will be separate from your IRE Virtual Edition registration. Registration links for each event are below.

Wednesday, March 3 | 11:00 am - 12:00 pm EST
VSI Presents - The Basics of Vinyl Siding Installation
Description: The 60 minute webinar, will be hosted by Rob Balfanz, the VSI’s Director of Workforce Development and Certified Installer Programs and Sponsored by the International Roofing Expo (IRE). Participants will walk away with a strong understanding of the basics of vinyl siding installation, the specialty tools of the trade, access to the many tools and resources that the program offers, as well as a VSI Installer Trainee Certificate – good for up to 2 years!For more information about the VSI, please visit: www.vinylsiding.org
Speakers: Rob Balfanz, Dave Verbofsky
Price: Free
Registration Link: https://attendee.gotowebinar.com/register/1039447918858356492

Schedule and events are subject to change.

Recommended Exhibitors

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