For immediate release
Kim Rogers
Hanley Wood Exhibitions
KRogers@HanleyWood.com
972.536.6353
2010 INTERNATIONAL ROOFING EXPO
CONNECTS THE INDUSTRY VIA SOCIAL MEDIA SITES
DALLAS – January 6, 2010 – Roofing professionals seeking the most up-to-date show information have more options than ever with the additions of social media pages on Facebook, Twitter and LinkedIn.
Launched May 15, each site was created as a supplement to the show’s comprehensive website, as well as the traditional marketing communications efforts that include e-communications, direct mail, advertising, public relations, voice marketing and telemarketing.
“The addition of our social media sites is an aggressive move to educate our attendees and exhibitors,“ said Donna Bellantone, Director of the Expo. “We want our show participants to use it not only for the most up to date show news, but also to connect with fellow industry colleagues.”
Attendees, exhibitors, speakers, press, vendors and other industry colleagues are encouraged to become active users of each site. There is no charge to join any of the sites.
Covering the full spectrum of general show information as short, frequent and instant updates, postings will cover show highlights, in addition to information on the educational conference, housing, registration ands exhibitors, as well as much more.
On the show’s Facebook page, located at www.facebook.com/RoofingExpo, users can become a "fan" and read the daily postings, browse through photos from past shows, write a review of the show and watch show videos, as well as interact directly with Show Management and fellow fans.
Show participants can follow additional postings at www.twitter.com/RoofingExpo and http://www.linkedin.com/groups?gid=1963938.
“These social media sites provide a wonderful avenue for our members to communicate with each other as well as with Show Management,” said Bill Good, Executive Vice President of NRCA, the show’s official sponsor. “I encourage all of our members to join the show’s Facebook, Twitter and LinkedIn pages.”
The 2010 International Roofing Expo will be held February 22-24, in the D&E Halls at the Morial Convention Center in New Orleans, Louisiana USA. To register for the show, visit www.TheRoofingExpo.com, or contact Show Management at Info@TheRoofingExpo.com, 972.536.6415 or 800.684.5761 for more information.
About the International Roofing Expo
The International Roofing Expo is the must-attend event for commercial and residential roofing professionals to stay abreast of market directions, trends and cutting-edge technology. Formerly owned by NRCA, the show was sold to Hanley Wood Exhibitions in May 2004. The official show sponsor is NRCA; the official show publication is Roofing Contractor; and the official residential publication is Replacement Contractor.
About Hanley Wood
Hanley Wood, LLC is the premier media company serving housing and construction. Through four operating divisions, the company produces award-winning magazines and Web sites, marquee trade shows and events, rich data and custom marketing solutions. The company also is North America’s leading publisher of home plans. Hanley Wood Exhibitions [Dallas] conducts events serving the industry’s strongest market segments, including World of Concrete, one of the top 20 trade show events in the country.
Founded in 1976, Hanley Wood is one of the ten largest B-to-B media companies in the United States. Hanley Wood is owned by affiliates of JPMorgan Partners, which uses CCMP Capital Advisors to manage this investment.
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