2011 Total Attendance:  8,139* *an 18% increase in verified attendees over the 2010 show

                                                                                                                                

Business classification:	Products/services used/bought/interested in:
-- 64%  Roofing Contractors	-- 43%  Single-Ply Roofing
-- 15%  Facility Managers	-- 39%  Metal Roofing
--  11%  Manufacturers	-- 38%  Shingles
--  10%  Architects / Engineers / Designers / Builders / Remodelers	-- 33%  Coatings / Sealants / Adhesives
	-- 32%  Solar
Markets served:	-- 32%  Flashing
-- 59%  Commercial	-- 32%  Bitumen / Asphalt
-- 41%  Residential	-- 32%  Insulation
	-- 32%  Roof Decks / Decking
Job Titles:	-- 32%  Waterproofing
-- 45%  Owner / CEO / President / Exec Mgmt	-- 31%  Modified Bitumen
-- 27%  Sales / Marketing	-- 29%  Skylights
-- 12%  General Manager / Director	-- 29%  Green/Eco-Friendly
--   9%  Roofing Contractor	-- 29%  Underlayment
--   7%   Project Manager	-- 28%  Built Up - Cold / Hot Applied
	-- 28%  Fasteners
Buying decisions:	-- 27%  Gutters / Roof Drains
-- 77%  Yes	-- 24%  Tools
-- 23%  No	-- 23%  Safety / Fall Protection
	-- 23%  Roof Pavers / Walkways / Ballasts
Geographical regions:	-- 22%  Roof Hatches / Doors
-- 19%  Midwest	-- 22%  Ventilation
-- 17%  West Coast	-- 20%  Ladders / Scaffolding
-- 15%  Northeast	-- 20%  Tile
-- 12%  Southeast	-- 20%  Accessory Hardware
-- 12%  Southwest	-- 19%  Siding
-- 11%  Mountain West	-- 19%  Slate
--   8%  Canada	-- 17%  Vapor Retarders
--   6%  International	-- 16%  Computer Equipment / Software
	-- 16%  Rollforming
Annual sales:	-- 15%  Synthetic
-- 39%  $10,000,000+	-- 15%  Spray Polyurethane Foam
-- 29%  $1,000,000 - $4,999,999	-- 13%  Guards
-- 14%  $5,000,000 - $9,999,999	-- 13%  Technology / Software
--   8%  $500,000 - $999,999	-- 12%  Associations / Agencies / Publications
--   6%  $250,000 - $499,999	-- 12%  Windows / Doors / Shutters
--   4%  $0 - $249,999	-- 11%  Manufacturing Equipment
	-- 11%  Business Services / Insurance
First-time attendee:	--  10%  Consulting / Testing Services
-- 57%  No	--  10%  Interior Protection
-- 41%  Yes	--    9%  HVAC
	--    9%  Heavy Machinery

Click here for a printable version of the demographics.

Solicitation of business by anyone who is not an official show exhibitor is strictly prohibited.  Show Management takes this matter very seriously, and any individual who violates this rule will be asked to leave the show venue immediately without the right to receive any refund of fees.